Maven Clinic

Performance Creative Strategist

San Francisco, CA; Remote, US · Exec · Full-time

Work authorization required$145k-$170kDetected 26 days ago

Performance MarketingCadenceLeadership

About the role

The Creative Strategist serves as the connective tissue between data and production: the person who identifies what's converting, understands why, and translates those insights into briefs that move metrics.
This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content.
As targeting advantages continue to erode and AI reshapes how creative is produced and distributed, this role becomes increasingly critical-differentiation now comes from strategy and message quality, not asset volume alone.

You'll work closely with the Performance Marketing Manager and partner with Maven's brand team, creators, and external agencies to build a rigorous, always-on creative testing engine.
Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that enables speed and scale
Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions
Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using them to move faster and expand testing capacity

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally.
We remain focused on providing a competitive benefits package for our employees.
On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:
Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
Whole-self care through wellness partnerships
16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
Annual professional development stipend and access to a personal career coach through Maven for Mavens
401K matching for US-based employees, with immediate vesting
These benefits are applicable to Maven Clinic Co., US-based, full-time employees only.
1099/Contract Providers are ineligible for these benefits.

Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job

Maven is an affirmative action and
equal opportunity employer.
equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

This listing is sourced directly from Maven Clinic's careers page and normalized into a canonical job model.