JBS DEV

VP of Growth Marketing

United States · Vp · Full-time

Sponsorship not specifiedDetected 6 days ago

RESTSEOGoogle AdsCRMGrowth MarketingSalesLead GenerationPipeline ManagementLeadershipCommunicationCollaboration

About the role

This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline - not inherited one.
Our Sales team occasionally attends events and conferences we hope to see you at

Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.
Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.
Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.
Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.
Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.
Demonstrated success building and scaling an inbound demand generation engine from zero - not inheriting or optimizing an existing marketing function.
JBS Dev is seeking a VP of Growth Marketing to build and scale our inbound marketing engine from the ground up.
You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth.
You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results.

10+ years of experience in B2B growth marketing, demand generation, or digital acquisition.
Experience owning paid media budgets and optimizing campaigns based on business outcomes.
Proven ability to generate qualified sales pipeline through digital marketing initiatives.
Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth.
Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors.
Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
Required Experience

Experience marketing software development, AI, cloud, SaaS, or technology consulting services.
Experience supporting enterprise or mid-market B2B sales organizations.
Familiarity with account-based marketing (ABM) strategies.
Experience scaling marketing functions within an early-stage or high-growth company.
What Success Looks Like
Within your first 12 months, you will:
Establish clear marketing reporting and performance metrics tied to revenue.
Become a trusted advisor to executive leadership on marketing investment, client acquisition strategy, and growth opportunities.

Generous PTO policy - Take the time you need to rest, recharge, or travel the world
Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered.
Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.
This is a remote, full-time W2 position with the following benefits:

This listing is sourced directly from JBS DEV's careers page and normalized into a canonical job model.