Zocdoc
Director, Organic Social
New York, NY · Director
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About the role
- We're here to give power to the patient.
- For nearly 20 years, we've built the leading healthcare marketplace - helping tens of millions of people find and book the care they need.
- We want to make sure all of those doors open when patients are knocking.
Compensation
- Salary ranges are determined through alignment with market data.
Benefits
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Flexible, hybrid work environment at our convenient Soho location
Company info
- Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need.
- Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online.
- Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience.
- Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values.
- Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.
- Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve.
- In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.
- We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment.
- You call again.
- In every other part of your life, you book in seconds.
- In healthcare, you're blocked.
- Now, we're going further: building our infrastructure beyond Zocdoc's marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.
- Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting.
- We don't want to own the front door to care; there isn't one.
- Fixing healthcare starts with fixing access to it.
- And we're still just getting started.
- Your Impact on our Mission
- As Director of Organic Social, you'll own how Zocdoc shows up on social, shaping how patients and providers perceive, connect with, and engage with our brand.
- You'll define and lead a social strategy that brings the humanity of healthcare and the value of Zocdoc to life through distinctive storytelling, breakthrough creative, and meaningful community engagement.
- By building a culturally relevant and differentiated social presence, you'll strengthen our reputation, deepen brand affinity, and make Zocdoc not just a platform people use, but a brand they love, believe in, and want to be a part of.
- Your day to day is…
- Own and lead Zocdoc's organic social strategy across Instagram, TikTok, YouTube, and emerging channels, defining the vision, priorities, and approach to driving brand awareness, affinity, and engagement among patients and providers
- Set the creative vision and lead content strategy, ideation, and production, developing distinctive, social-first programming and campaigns that build cultural relevance and long-term brand equity
- Build, lead, and develop a high-performing organic social team, overseeing hiring, coaching, performance management, and team structure while managing internal and external creative partners
- Own and optimize the organic social budget, strategically allocating investment across content production, creator partnerships, agencies, and resources to maximize impact and align with brand and business priorities
- Lead Zocdoc's community engagement and creator strategies, building meaningful relationships with audiences and creators, strengthening brand trust, and identifying cultural moments and emerging trends that extend reach and relevance
- Establish the measurement framework for organic social, defining success metrics, evaluating performance, and translating insights into strategic recommendations that drive continuous improvement and business impact
Visa & Work Authorization
- hnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by
This listing is sourced directly from Zocdoc's careers page and normalized into a canonical job model.