Embryriddle

Embryriddle

College Brand Manager

Prescott, AZ

Sponsorship not specifiedDetected 7 days ago
PhotoshopCanvaInDesignProject ManagementEmail MarketingStrategic CommunicationsBrand StrategyVideo ProductionPhotographyLeadershipCommunicationCollaborationTime ManagementMicrosoft Office

About the role

  • Embry-Riddle Aeronautical University invites applications for the position of College Brand Manager (CBM) at our Prescott, Arizona campus.
  • In addition, this role will require close collaboration with the marketing, multimedia, information technology, news and social media teams across the university.
  • For each college, Brand Managers will focus on key objectives and responsibilities, including:

Responsibilities

  • Develops a robust and data-driven understanding of the Colleges' target audiences and influencers that is relative to the attitudes, opinions and behaviors that drive levels of positive engagement and revenue impact by core stakeholders.
  • Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines and within available college resources.
  • Utilizes a broad set of channels - including email and social media - to design and execute strategies and data-informed tactics that increase brand awareness.
  • Collaborates with the News, Development, Multimedia, Social Media and Web teams to provide newsworthy information for distribution across appropriate channels.
  • The CBM will support various colleges across the university and work directly with deans, associate/assistant deans, chairs, faculty and support staff in various college units.

Requirements

  • Bachelor's degree in a communications field such as public relations, communications, marketing or other related areas.
  • Relevant experience in multiple specialty areas (e.g., aviation/aerospace)
  • ability to work collaboratively with other communications professionals including writers, editors, graphic designers, web designers/developers, photographers and video production professionals.
  • Strong understanding of social media's power, including current and future trends that may impact our messaging.
  • Strong project management skills with a proven ability to meet deadlines in a fast-paced environment.
  • Excellent time management skills and ability to prioritize.
  • Familiarity with industry-standard publishing tools such as Adobe InDesign, Canva, Photoshop and Sitecore, Microsoft Office suite, Hootsuite, etc.
  • Required Qualifications
  • Five years of progressively responsible relevant experience, or an equivalent combination of education, training and experience.
  • Exceptionally strong oral and written communications skills, including editing and writing experience across long- and short-form print, web, video and social media pieces and other platforms.
  • High-level understanding of and experience with communications strategy and branding, especially as they relate to higher education.
  • Great project management skills to direct and guide colleagues in a fast-paced environment with simultaneous complex projects and multiple deadlines to deliver excellence on time.
  • Significant experience working on a wide variety of communications projects including digital and print magazines and newsletters.
  • Application process/requirements

Compensation

  • Collaborates with the Creative Strategy & Brand Management team to design themes and tone for the Colleges' publications, annual report, event marketing and other college and school publications related to major initiatives.

Benefits

  • Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships.
  • Our flexible spending and health savings accounts simplify managing healthcare costs.
  • Join a workplace that prioritizes your health-because your journey to wellness should be rewarding!
  • Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
  • Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.
  • Generous Time Off: Generous Time Off: Relax with 18 days of personal leave in your first year.
  • Perks Await You at Embry-Riddle!

Company info

  • We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment.
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