Taaraconnect

Taaraconnect

Growth Marketing Specialist

Sunnyvale, CA · Full-time

Sponsorship not specified$135k-$165kDetected 100 days ago
PythonSQLData VisualizationA/B TestingAccessibilityStrategic CommunicationsHubSpotSalesforceCRMGrowth MarketingBusiness DevelopmentLead GenerationExcelCustomer SuccessLeadershipCommunicationCollaborationPublic Speaking

About the role

  • This role will be based in Sunnyvale, California.
  • Pipeline & Funnel Analytics: Track and analyze the end-to-end customer journey, from awareness and cross-channel engagement to conversion and growth or churn.
  • Marketing Effectiveness: Assess the ROI of marketing campaigns, activations, and digital outreach.

Responsibilities

  • Build dashboards that unify web traffic, CRM data (Salesforce and HubSpot), and data across marketing tech stack to ensure alignment with revenue and other company growth goals.
  • Help develop and execute integrated marketing campaigns across digital, content, events, and partner channels to build pipeline, generate qualified leads, and support sales targets, primarily focusing on B2B customer acquisition (ISPs, telcos, resellers).
  • This role is ideal for a data-driven strategist who wants to build the analytics foundation of Taara's marketing tech stack.
  • Insights & Reporting: Build dashboards that unify web traffic, CRM data (Salesforce and HubSpot), and data across marketing tech stack to ensure alignment with revenue and other company growth goals.
  • Data Culture: Champion data transparency, accuracy, and accessibility across Taara. Collaborate with cross-functional teams to refine our marketing data infrastructure to ensure we have a "single source of truth" for growth.
  • Born at X, Google's Moonshot Factory, Taara is on a mission to connect billions of people lacking abundant and affordable internet today by pioneering the way we use light to deliver faster, cheaper, more reliable connectivity.
  • Drive our growth story as we scale innovative solutions across the world.

Requirements

  • Experience with cross-channel measurement and building automated workflows in Salesforce, HubSpot, and Google Analytics.
  • Hands-on experience with A/B testing web landing pages, social media posts, and email outreach to improve response, engagement, and lead discovery and nurturing.
  • Experience with Tableau, Looker, PowerBI, or equivalent platform to create executive-level reporting and inform cross-functional collaboration
  • CRM & Automation: Experience with cross-channel measurement and building automated workflows in Salesforce, HubSpot, and Google Analytics.
  • Testing & Optimization: Hands-on experience with A/B testing web landing pages, social media posts, and email outreach to improve response, engagement, and lead discovery and nurturing.
  • Business Intelligence & Data Visualization: Experience with Tableau, Looker, PowerBI, or equivalent platform to create executive-level reporting and inform cross-functional collaboration
  • Exceptional Communication & Presentation: Proven ability to translate raw data into actionable insights and narrative for technical and non-technical stakeholders.

Nice to have

  • 2-4+ years as a marketing data analyst, ideally in a B2B hardware, telecommunications, or deep-tech environment.
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Master's degree preferred.

Skills

  • A rigorous approach to data integrity, especially during platform migrations.
  • Data-driven mindset with strong analytical skills and experience using metrics to inform decisions and measure success.
  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
  • It would be great if you also had these:
  • Experience working in a high-growth startup environment, ideally post-spin-out or funding round.
  • The US base salary range for this full-time position is $135,000 - $165,000 + bonus + equity + benefits.
  • Your recruiter can share more about the specific salary range for your location during the hiring process.

Compensation

  • The US base salary range for this full-time position is $135,000 - $165,000 + bonus + equity + benefits.

Company info

  • Lead the charge in bringing our groundbreaking wireless optical communication and photonics chip technologies to the world.
  • Join us to light the way for bridging the digital divide and illuminating the future.
  • Champion data transparency, accuracy, and accessibility across Taara.
  • Collaborate with cross-functional teams to refine our marketing data infrastructure to ensure we have a "single source of truth" for growth.
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This listing is sourced directly from Taaraconnect's careers page and normalized into a canonical job model.