WeRoad

Manager, Digital Marketing

USA, US · Full-time

No sponsorship$160k-$180kDetected 6 days ago

BigQueryRESTSEOPerformance MarketingRecruiting

About the role

This is a builder's role: high creative volume, fast test cycles, AI-assisted production, and no legacy playbook to defend.
You report directly to the General Manager US, with a dotted line to the HQ Head of Digital Acquisition - who sets the global standards and overall framework you'll operate within.
Creative testing at volume: run a high-velocity creative testing pipeline - hooks, formats, angles, and messaging - using an AI-assisted ad production system alongside creators and our brand team.

own US strategy and performance across Meta and Google (and more, based on test results) - budget allocation across our launch metros, campaign architecture, bidding, optimisation and pacing - working in synergy with the
own the paid funnel after the click - destination and campaign landing pages, page testing, and conversion-rate improvement from click to booking intent.
160-180K About the role You own how the US finds WeRoad online.
Paid social and search drive most of our new demand, and you run that engine for the US market: daily campaign operations end-to-end, bidding strategy and budget, creative testing, landing pages, and the honest weekly read on what it all cost and what it produced.
Landing pages & conversion: own the paid funnel after the click - destination and campaign landing pages, page testing, and conversion-rate improvement from click to booking intent.
Measurement & the weekly read: own US paid reporting - spend, CAC, conversion, creative winners and losers - and deliver it straight, including when the answer is "it's not working." You know what attribution can and can't tell you, and you say so.
New parent support - $3,600/year gross for 3 years after birth or adoption (prorated if your child is under 3 when you join).

Fluency in modern Meta matched with business specifics: you know audience personas are messaging inputs, not ad-set architecture - and you can explain why.
You're comfortable using AI tools to produce and iterate ad creative at a pace a traditional agency can't match - and you can tell a winning hook from a pretty one.
Landing page experience: you can brief a page, test it, and read the results without a data team holding your hand.
Comfort operating in a matrix: the ad accounts live with HQ, the US outcome lives with you.
Applicants must be authorized to work in the United States.

You've run paid for a travel, experience, or community brand - or launched a European brand in the US.
TikTok ads, YouTube, or affiliate experience beyond Meta and Google.
Working knowledge of SEO/content or lifecycle marketing - you see paid as one input to a demand system, not the whole system.
You've built or heavily used AI-powered creative or marketing tooling.
What you'll be measured on US passengers from paid channels and blended customer acquisition cost - the north star pair.
Conversion rate from click to booking across the paid funnel.
Creative and channel testing velocity and win rate - how fast you learn, not just how much you spend.
Performance of tentpole campaigns against plan.

high creative volume, fast test cycles, AI-assisted production, and no legacy playbook to defend.

401(k) with employer matching Health & Dental insurance $1,400/year travel discount in our WeRoad trips!
Performance-based bonus - Discretionary, based on your results and company performance.
Extra benefits - $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.

the people you travel with matter more than the place.
We put small groups of solo travelers on curated 7- to 10-day trips, led by trained Group Leaders, and they come home with a new set of friends.
Founded in Italy, now ~€130M+ in revenue across Europe, we're launching in the
We assess both the what- what someone brings and the how- how they work and live our values.

This listing is sourced directly from WeRoad's careers page and normalized into a canonical job model.