SpringWorks Therapeutics

SpringWorks Therapeutics

Senior Director, Digital & Omnichannel Strategy

Hybrid / Boston, MA (United States) · Director

Sponsorship not specified$188k-$283kDetected 27 days ago
SEOBrand StrategyCRMCadenceFDA RegulatoryLeadership

About the role

  • The Senior Director, Digital & Omnichannel Strategy is a critical leadership role within the US Rare Tumors Commercial organization, accountable for delivering data-driven, customer-centric engagement across a portfolio of three brands.
  • This leader sits at the intersection of brand strategy, customer experience, and digital innovation, translating business objectives into orchestrated, AI-enabled omnichannel strategies across HCP and patient audiences.
  • Define and evolve omnichannel roadmaps aligned to portfolio priorities and go-to-market strategy

Responsibilities

  • Serve as the strategic omnichannel lead, translating brand objectives into integrated HCP and patient engagement strategies
  • Act as the digital experience architect, guiding teams on journey design, channel mix, and content sequencing
  • Design journeys that accelerate adoption and create seamless experiences across field, digital, and media channels
  • Partner with Brand teams to align engagement strategy with customer needs and market dynamics
  • Design engagement strategies leveraging next-best-action to optimize channel, content, cadence, and targeting
  • Drive innovation in content activation and customer orchestration at scale
  • Partner with Data & Analytics and IT to enable data integration, activation, and performance visibility

Nice to have

  • Bachelor's degree (business or related disciplines)
  • MBA or other advanced degree preferred
  • 10+ years of experience in pharmaceutical/biotech commercial, marketing, digital, or omnichannel roles, including launch experience in specialty, oncology, or rare disease
  • Strong expertise in end-to-end omnichannel strategy and execution (segmentation, channel mix, personalization, optimization)
  • Deep knowledge of digital marketing and MarTech ecosystems, including CRM/automation, web, media, social, SEO/GEO, analytics, and content operations
  • Experience partnering with Data, Analytics, and IT teams to enable measurement, data activation, and AI-driven capabilities
  • Strong leadership and influence skills, with success operating in a matrixed environment and managing cross-functional teams and agencies
  • Solid understanding of pharmaceutical regulatory, legal, and compliance requirements

Compensation

  • The expected salary range for this position is $188,000 - $283,000.

Benefits

  • A discretionary annual bonus may be available based on individual and Company performance.
  • We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.
  • Interested in learning more, review additional information here Benefits.

Company info

  • SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.
  • We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
  • At SpringWorks, we are committed to finding answers people with rare tumors need.
  • We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work.
  • We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Equal opportunity

  • SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment.
  • Any violation of this Policy will result in disciplinary action up to and including termination of employment.
  • SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws.
  • SpringWorks' Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities.

Visa & Work Authorization

  • al status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present
Apply directly at SpringWorks Therapeutics →Create a free account for alerts like thisView SpringWorks Therapeutics immigration profile

This listing is sourced directly from SpringWorks Therapeutics's careers page and normalized into a canonical job model.