Rover

Rover

Senior Marketing Manager

Seattle · Senior · Full-time

Sponsorship not specifiedDetected 46 days ago
PythonData ScienceOKRsLeadershipCommunicationCollaborationProblem SolvingMentoring

About the role

  • We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Responsibilities

  • Complex Agency Orchestration: Manage external agency relationships of high complexity and impact.
  • You do not just manage them; you coach them to meet Rover's high performance standards and hold them accountable to performance benchmarks.
  • Financial Stewardship: Manage large-scale program budgets with accuracy.
  • You own the interpreting and application of Rover's Media Mix Modeling (MMM) for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend.
  • While a separate Brand team defines our identity, you own the strategic deployment of that identity across upper-funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic etc.) to drive measurable business impact and growth.
  • Manage external agency relationships of high complexity and impact.

Requirements

  • AI/Automation Mastery: You have demonstrated improvements to workflow automation, leveraging Scripts,Python, SaaS tools and AI.
  • Measurement Fluency: Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
  • Collaboration: You can work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience.
  • A Sense of Curiosity: You have an excitement to learn new things and continually challenge yourself with new ideas.
  • For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.
  • You are an expert in media buying, media negotiations, inventory quality, and placement strategy.
  • You are the model for financial organization and attention to detail with your budget.
  • Organizational Communicator: You are a highly effective communicator who understands when and how to share key information.
  • Marketing Manager, you are the definitive architect of Rover's consideration engine.

Nice to have

  • This role is for the practitioner who wants the highest level of influence without the administrative burden of people management.
  • You will be given the autonomy to rethink how marketing is done-moving us away from manual workflows and toward an AI-augmented, data-validated future.
  • The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
  • Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees.
  • We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential.
  • Please contact us to request accommodation.
  • 10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace).
  • Master's degree in a quantitative or business field is a plus, work experience will absolutely be taken into account.

Skills

  • Want to make an impact?
  • Join our pack and come work (and play!) with us.
  • Identify and execute on massive process efficiencies by automating marketing workflows.
  • Communication & Mentorship

Compensation

  • In the greater Seattle area the first-year salary range is $140,761-179,228. Additionally, Rover offers benefits to full-time employees.
  • The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
  • We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential.
  • Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.

Benefits

  • Cross-Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.

Company info

  • At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. At Rover we're committed to creating an accessible, inclusive, and welcoming community, which starts with our employees. Want to make an impact? Join our pack and come work (and play!) with us. Who We're Looking For: As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While a separate Brand team defines our identity, you own the strategic deployment of that identity across upper-funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic etc.) to drive measurable business impact and growth. You are a "Master of the Craft" who can operate independently without the need for daily functional support. You will take the lead on two key initiatives: stewarding a massive media investment with surgical precision through advanced measurement (MMM/Geo-Uplift) and pioneering the future of our marketing operations. This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.
  • Your Responsibilities:
  • Consideration Strategy & Business Influence
  • Strategic Direction: Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration. You set the goals and OKRs that determine how we win in the upper funnel.
  • At Rover, pets and their people are at the heart of everything we do.
  • Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet.
  • We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
  • We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal.
  • At Rover we're committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
  • Who We're Looking For: As a Sr.
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