The Orchard

The Orchard

Manager, Channel Strategy - Kids & Family- The Orchard

New York, NY · Vp

Sponsorship not specified$70k-$85kDetected 63 days ago
Data AnalysisPhotoshopIllustratorAfter EffectsContent MarketingSalesBusiness DevelopmentPremiere ProFinal Cut ProCollaborationAdaptability

About the role

  • About The Orchard The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide.
  • The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
  • The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

Responsibilities

  • Manage and oversee an assigned portfolio of global and multi-language kids and family YouTube channels partnered in The Orchard's YouTube multi-channel network.
  • Deliver ongoing, hands-on channel support, including programming, optimization, channel analysis, monthly reporting, content and video strategy, marketing support, and troubleshooting of partner issues across assigned kids/family YouTube channels.
  • Execute strategic post-launch channel initiatives-covering marketing, optimization, and growth activities-to drive maximum reach, user retention, revenue, and overall client satisfaction within a high-touch service model.
  • Provide exceptional support for MCN clients and internal teams (Magic Star, Relationship Managers, Rights Management, Operations, etc.) to ensure video-related issues are resolved quickly and effectively.
  • Maintain an up-to-date understanding of and expertise in Made For Kids and children's genre-specific platform policies, restrictions, opportunities and trends on YouTube.
  • Build and maintain relationships with the YouTube Kids programming and partnerships teams, including for managing editorial pitching for featured placement in the Kids app and identifying additional opportunities for collaboration and support.
  • Create and provide best practice guides and strategic recommendation documentation for building and growing kids and family channels and content on YouTube.
  • Provide basic video and image editing (e.g. creating clips or compilations from existing video content, creating video thumbnails) as needed and work closely with internal Design team or external partners for more complex content creation needs.
  • Support internal Ad Sales team in identifying and crafting relevant ad sales service offerings and campaigns specific to Made for Kids channels and kids/family content.
  • Collaborate with the Magic Star team along with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key music release campaigns and develop YouTube-specific tentpole initiatives for priority labels and artists/acts.

Requirements

  • 3+ years' experience managing, programming and optimizing Made for Kids-designated YouTube channels
  • In-depth understanding of rapidly evolving digital landscape with proven ability to harness it in an effort to reach goals (e.g. user generated content, social media), with a specific focus on kids and family content
  • Ability to communicate & work effectively with various stakeholders (C level, clients, interns)
  • Excellent software skills and proficiency in YouTube CMS, Microsoft, Google, and Apple applications
  • Strong passion for and deep knowledge of children's entertainment content
  • Knowledge and experience running YouTube livestreams
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day

Nice to have

  • Fluency in Spanish is highly preferred

Compensation

  • The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.

Visa & Work Authorization

  • identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, s
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This listing is sourced directly from The Orchard's careers page and normalized into a canonical job model.