Navan
Senior Field Marketing Manager
Austin, TX · Senior
Sponsorship not specifiedDetected 1 day ago
Project ManagementExcelCustomer SuccessLeadershipCommunicationCollaboration
About the role
- As Senior Field Marketing Manager for North America, you'll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You'll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that
- resonate with local audiences, support regional revenue goals, and strengthen Navan's footprint across North America.
Responsibilities
- Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
- Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
- Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
- Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
- Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
- Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
- Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.
- As Senior Field Marketing Manager for North America, you'll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets.
- You'll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan's footprint across North America.
Requirements
- You bring 6+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
Nice to have
- an MBA or advanced degree is a plus.
- You hold a Bachelor's degree in Marketing, Business, Communications or a related field
Company info
- What We're Looking For
This listing is sourced directly from Navan's careers page and normalized into a canonical job model.