Americanfidelity
Marketing Analyst II
Oklahoma City, Oklahoma · Mid
Sponsorship not specifiedDetected 11 days ago
HTMLAdobe Creative SuiteInDesignAccessibilitySEOEmail MarketingWritingSalesforceGoogle AnalyticsExcelVideo ProductionCommunicationMicrosoft OfficeSharePoint
About the role
- - Serve as a key marketing expert, planning campaigns, writing content, and working with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production). Advise and collaborate with colleagues throughout the company on effective promotion strategies. Must have excellent grammar and punctuation
- skills and understand the company's brand voice/tone/terminology. Also, have a working knowledge of challenger language and writing for different mediums.
Requirements
- Working knowledge of variable data merge thru InDesign or Microsoft Office
- Deep knowledge of HTML email campaigns, web and customer relationship systems, including Salesforce, Salesforce Marketing Cloud, Umbraco, Salesforce Email Templates
- Enhanced knowledge of digital reporting tools such as Google Analytics
- Understands our customer facing apps and has a deep knowledge of the customer's journey
- Strong oral and written communication, ability to be a strong communicator and form relationships
Nice to have
- Serve as a key marketing expert, planning campaigns, writing content, and working with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production).
- Must have excellent grammar and punctuation skills and understand the company's brand voice/tone/terminology.
- Also, have a working knowledge of challenger language and writing for different mediums.
- Additionally, assist other marketing analysts with tactics and execute approved budgets.
- Work with colleagues throughout the company to ensure positive customer experience.
- Five to seven years of marketing, communication or advertising experience preferred, including at least five years of experience in the insurance industry and/or marketing corporation or agency
- Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies
- Advanced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.)
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This listing is sourced directly from Americanfidelity's careers page and normalized into a canonical job model.