Forus
Product Marketing Lead
New York office · Full-time
Sponsorship not specifiedDetected 23 days ago
A/B TestingSupply ChainCustomer SuccessResearchCommunication
About the role
- Forus is constantly expanding what it can do-launching new capabilities, improving existing workflows, and helping practices get more patients onto therapy faster-but much of that progress happens behind the scenes.
- You will work across Product, Customer Success, and other functions to shape positioning, prepare customer-facing teams, communicate our roadmap, and ensure every launch continues producing value after release.
- Success means providers see Forus as an increasingly important part of how their organization operates and feel that the product is getting materially better every month.
Responsibilities
- We already support patients across more than 80% of ZIP codes and partner with 5 of the 10 largest biopharma companies in the world.
- We raised $160M+ from leading investors to build an exceptional team and unlock the full scale of the opportunity.
- Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value
- Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes
- Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage
- Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement
- Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
Requirements
- 5-10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
- Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
- Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
Compensation
- We provide competitive compensation with meaningful equity (for full-time employees).
Benefits
- Fully covered medical, vision, and dental insurance.
- Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
- Unlimited paid time off (PTO) and 16 weeks of parental leave.
- 401K plan setup, FSA option, commuter benefits, and DashPass.
- Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption
- Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns
Company info
- Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients.
- Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier. The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.
- Forus has exceptional product-market fit and is growing rapidly through organic adoption:
- Accelerating scale: We already support patients across more than 80% of ZIP codes and partner with 5 of the 10 largest biopharma companies in the world.
- Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation.
- We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier.
- The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.
- AI-native, durable model: Our business becomes stronger as AI improves, as every new doctor, patient, and partner makes the network more valuable.
- Backing to build for the long term: We raised $160M+ from leading investors to build an exceptional team and unlock the full scale of the opportunity.
- Our number one priority is scaling to market demand.
- We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow.
- We move fast and need to move faster.
- If we succeed, science will be the only limit to medicine.
- All full-time roles are in person in New York.
This listing is sourced directly from Forus's careers page and normalized into a canonical job model.