Staff
Content Strategist
Tampa
Sponsorship not specifiedDetected 30 days ago
AccessibilitySEOContent MarketingGoogle AnalyticsResearchCommunicationCollaborationOrganizational Skills
About the role
- If you are a current University of Tampa student, please search for and apply to student jobs here via Workday. Job applications for current students will not be considered if submitted through the external career center.
- Office of Marketing and Communications Reports to: Manager of Content Strategy
Responsibilities
- Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
- Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
- Support consistent information architecture and taxonomy within the CMS.
- Support content migrations, QA testing, and ongoing site optimization efforts.
- Optimize metadata, headings, internal linking, and structured content.
Requirements
- Bachelor's degree in communications, journalism, marketing, digital media, or a related field.
- Three to five years of experience creating and optimizing web content.
- Exceptional writing and editing skills with a strong understanding of digital best practices.
- Working knowledge of SEO, UX principles, analytics, and accessibility standards.
- To receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission.
- Required documents should be submitted in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.
- Finalists may be required to submit to a criminal background check.
- Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
- Strong organizational skills and ability to manage multiple projects and deadlines.
- Success Indicators
- Improved clarity, engagement, and conversion across priority web pages.
- Growth in organic search visibility and performance.
- Consistent adherence to brand voice, accessibility, and content standards.
- Positive feedback from campus partners regarding usability and effectiveness of web content.
- Data-informed recommendations that improve digital storytelling outcomes.
- Submission Guidelines
- To receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission. Required documents should be submitted in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.
Nice to have
- Manager of Content Strategy
- Position Summary
- The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem.
- The role applies SEO, accessibility, UX principles, and analytics insights to continuously improve content effectiveness across priority audiences.
- Beyond writing and editing, the Content Strategist operates as a strategic advisor on web content performance-using data to identify gaps, recommend improvements, and inform prioritization.
- Success is measured not by volume of content produced, but by improvements in clarity, engagement, organic visibility, and conversion across UTampa's digital presence.
- Web Content Strategy and Execution
- Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
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