Exel
Associate Director, Digital Marketing – Web/Email
Alameda, CA · Director
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About the role
- SUMMARY/JOB PURPOSE (Basic purpose of the job): The Associate Director, Digital Marketing - Web Email will be a key member of the Exelixis digital marketing team.
- The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications.
- The base pay range for this position is $181,500 - $257,000 annually.
Responsibilities
- Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
- Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
- Manage agency partners to ensure high-quality strategy, content, and execution.
- Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
- Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
- Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
- Develop A/B testing plans and content requirements for campaign optimization.
- Lead the tactic submission for RAMP review and approval, coaching agencies on the process.
Requirements
- It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
- Bachelor's degree in related discipline and 11 years of related experience
- Master's degree in related discipline and 9 years of related experience
- Extensive knowledge of pharmaceutical/biotech digital marketing
Nice to have
- Prior marketing experience working in Oncology product launch is preferred
Skills
- Bachelor's degree in related discipline and 11 years of related experience; or
- Master's degree in related discipline and 9 years of related experience; or
- Equivalent combination of education and experience.
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
- Reporting and analytics experience across media and digital channels
- Hands on experience with online marketing tools and practices
- Talent for blending innovation with pragmatic execution
- Strong presentation, verbal and written communication skills
- Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Compensation
- The base pay range for this position is $181,500 - $257,000 annually.
Benefits
- Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
- Manage approval of digital marketing materials with Regulatory, Legal, and Medical
This listing is sourced directly from Exel's careers page and normalized into a canonical job model.