Plaid
Senior Product Manager, Growth
New York City Office · Senior
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About the role
- We believe that the way people interact with their finances will drastically improve in the next few years.
- We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use.
Responsibilities
- Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
- Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
- Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
- Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact
Requirements
- 5+ years of product management experience
- Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
- Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
- Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
- Experience building acquisition motions for SMB and/or supporting key accounts at scale
- Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership
Nice to have
- Experience in fintech
- Background in API-first or platform businesses
- Familiarity with website experimentation and funnel attribution
- We recognize that strong qualifications can come from both prior work experiences and lived experiences.
- We encourage you to apply to a role even if your experience doesn't fully match the job description.
- Plaid is proud to be an equal opportunity employer and values diversity at our company.
- We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws.
- Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
Skills
- Plaid powers the tools millions of people rely on to live a healthier financial life.
- Plaid's network covers 12,000 financial institutions across the US, Canada, UK and Europe.
- As a Product Manager on the
Compensation
- Additional compensation in the form(s) of equity and/or commission are dependent on the position offered.
Company info
- Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
- You'll also help shape the enterprise features (e.g., SSO, audit logs) that unlock larger customers.
- We are always looking for team members that will bring something unique to Plaid!
- Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
- the self-serve funnel that takes customers from their first onboarding step through go-live and scale.
- You'll partner closely with the Web team, Engineering, Design, BI/DS, Marketing, and Sales to build the upsell motion that expands existing customers, whether served in-product or routed to GTM as qualified opportunities, and to streamline the handoffs between self-serve and sales-assisted motions.
This listing is sourced directly from Plaid's careers page and normalized into a canonical job model.