Rokt
Growth Marketing Lead
Toronto, Ontario, Canada
Sponsorship not specified$10k-$50kDetected 90 days ago
Full-Stack DevelopmentMachine LearningGrowth MarketingCommunicationCollaborationProblem Solving
About the role
- We are seeking an elite, full-stack marketer to join Aftersell by Rokt.
- This is not a role for a high-level strategist who avoids the tactical work, nor is it for a pure executioner.
- We need a high-agency leader who possesses deep market context and a significant expertise spike in product marketing.
Responsibilities
- Narrative-First Positioning: Develop a crisp "villain" (e.g., fragmented stacks, missed conversions) and position Aftersell as the hero; you lead with merchant pain, not product features.
- Strategic Writing & Copy: Own the narrative across the funnel.
- Revenue Team Enablement: Treat the internal Sales and CS teams as your "product." You will obsess over win/loss data and build collateral that addresses actual objections heard on calls.
- Market & Competitive Intelligence: Maintain a living, honest picture of the ecommerce landscape (Klaviyo, Attentive, etc.) and know exactly which competitive battles to pick.
- Persona Precision: Build distinct messaging for buyers (CMO/CFO) versus users (Growth/CX Ops), understanding budget authority versus veto power.
- Develop a crisp "villain" (e.g., fragmented stacks, missed conversions) and position Aftersell as the hero; you lead with merchant pain, not product features.
- Own the narrative across the funnel.
- Treat the internal Sales and CS teams as your "product." You will obsess over win/loss data and build collateral that addresses actual objections heard on calls.
- Maintain a living, honest picture of the ecommerce landscape (Klaviyo, Attentive, etc.) and know exactly which competitive battles to pick.
- Build distinct messaging for buyers (CMO/CFO) versus users (Growth/CX Ops), understanding budget authority versus veto power.
Compensation
- $10k-$50k
Benefits
- Every Rokt'star gets equity in the company Enjoy catered lunch every day and healthy snacks in the office.
- Plus join the gym on us!
- Extra leave (bonus annual leave, sabbatical leave etc.) Work with the greatest talent in town See the world!
- Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancy in ecommerce and beyond.
- Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks, or challenge the status quo; in doing so we either win or learn.
- We work together as one aligned team, never letting egos get in the way of brilliant ideas.
- We value diversity, transparency, and smart humble people who enjoy building a disruptive business together.
- We pride ourselves on being a force for good as we make the world better.
- You are someone who prioritizes narrative before features, treats Sales and CS as your primary customers, and values influenced ARR over "launch theater."
- We are Rokt, a hyper-growth ecommerce leader.
- Rokt's AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies.
- We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue.
This listing is sourced directly from Rokt's careers page and normalized into a canonical job model.