TripleLift
Senior Director, Revenue Marketing
New York, New York, United States · Director · Full-time
Sponsorship not specified$160k-$200kDetected 127 days ago
Data EngineeringA/B TestingSalesforceLeadershipCommunicationCollaboration
About the role
- TripleLift is evolving into the Creative SSP, delivering measurable outcomes through orchestration of creative, supply, audience, and intelligence.
- This is a senior marketing leadership role with direct accountability for revenue impact.
- This leader will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment with Sales and Executive Leadership.
Responsibilities
- Own marketing's contribution to pipeline creation, pipeline influence, and closed-won revenue.
- Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets.
- Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals.
- Drive in-market and out-market campaign orchestration across channels.
- Ensure marketing supports both conversion (active pipeline) and long-term nurture.
- At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work.
- We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift.
- Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Requirements
- 10+ years of experience in B2B revenue marketing, demand generation, or growth leadership.
- Deep expertise in ABM strategy and execution.
- Demonstrated ability to align marketing strategy directly to sales targets.
- Experience leading events and field marketing programs tied to pipeline.
- Experience within AdTech, MarTech, SaaS, or media platforms preferred.
- Strong Salesforce and marketing automation fluency.
- Proven experience building attribution models and revenue reporting frameworks.
- Strong executive communication and presentation skills.
- Leadership Competencies
- Revenue-first mindset with strong business acumen.
- Analytical and data-driven decision maker.
- Operationally disciplined with systems thinking.
- Collaborative leader who builds strong cross-functional partnerships.
- Strategic thinker capable of translating positioning into measurable growth.
Nice to have
- Events and field marketing
- Marketing operations
- Establish performance metrics tied to pipeline and revenue.
- Foster strong cross-functional collaboration with Product Marketing, Sales, and Executive Leadership.
- Demonstrable marketing influence on pipeline and closed-won revenue.
- Majority of target accounts entering reached or engaged journey stages each quarter.
- Increased conversion from engaged accounts to open pipeline.
- Reduced manual workflows through automation and improved systems integration.
Compensation
- US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position.
Benefits
- Medical, Dental & Vision Plans
Company info
- At TripleLift, we're a team of great people who like who they work with and want to make everyone around them better.
- Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Visa & Work Authorization
- Events & Sponsorship Strategy
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This listing is sourced directly from TripleLift's careers page and normalized into a canonical job model.