Staff
Manager of Content Strategy
Tampa
Sponsorship not specifiedDetected 30 days ago
Content MarketingBrand StrategyResearchLeadershipCommunicationCollaboration
About the role
- If you are a current University of Tampa student, please search for and apply to student jobs here via Workday.
- Job applications for current students will not be considered if submitted through the external career center.
- Position Details The Manager of Content Strategy serves as the University of Tampa's institutional narrative and brand content leader.
Responsibilities
- Define and maintain UTampa's institutional narrative, including brand pillars, messaging frameworks, and value propositions.
- Lead brand-level content strategy for priority initiatives, campaigns, and institutional storytelling efforts.
- Develop narrative briefs, content frameworks, and thematic arcs that guide execution across channels.
- Partner with Enrollment and Advancement leaders to align storytelling with recruitment, yield, and fundraising goals.
- Conduct interviews and research to develop accurate, compelling, and strategically aligned content.
- Establish and maintain standards for voice, tone, narrative alignment, and content quality.
- Develop messaging toolkits, narrative guidance, and best practices to enable campus partners.
- Collaborate closely with the Editorial Director, Director of Digital Strategy and Communications, Director of Creative & Brand Services, and Social Media Manager to ensure integrated storytelling.
- Serve as a strategic partner to Academic Affairs, Enrollment, Advancement, and senior leadership.
- The role plays a central part in advancing brand marketing, reputation building, enrollment, and philanthropy through disciplined narrative strategy and high-impact storytelling.
Requirements
- Seven or more years of experience in content strategy, brand storytelling, or strategic communications.
- To receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission.
- Required documents should be submitted in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.
- Finalists may be required to submit to a criminal background check.
- Demonstrated success developing institutional or brand narratives across diverse audiences.
- Exceptional writing, editing, and storytelling ability.
- Strong strategic thinking and ability to translate vision into actionable frameworks.
- Experience in higher education or mission-driven organizations preferred.
- Success Indicators
- Clear articulation and consistent application of UTampa's brand narrative across channels.
- Strong alignment of storytelling with enrollment, advancement, and reputation goals.
- Improved coherence and impact of institutional campaigns and priority initiatives.
- Positive feedback from senior leadership and campus partners regarding message clarity and strategic value.
- Submission Guidelines
Nice to have
- Bachelor's degree in communications, journalism, marketing, English, or a related field
- master's degree preferred.
Compensation
- Establish annual and campaign-based content priorities tied to institutional objectives.
This listing is sourced directly from Staff's careers page and normalized into a canonical job model.