Peter Millar
Email Marketing Specialist
Research Triangle Park, NC
Sponsorship not specifiedDetected 22 days ago
A/B TestingUI DesignEmail MarketingGoogle AnalyticsCRMPerformance MarketingCommunicationCollaborationProblem SolvingTime ManagementOrganizational Skills
About the role
- It's fun to work in a company where people truly BELIEVE in what they're doing!
- We're committed to bringing passion and customer focus to the business.
- Peter Millar is seeking a motivated and curious Email Marketing Specialist to join our dynamic E-Commerce team at RTP.
Responsibilities
- Work with the appropriate internal and external teams to facilitate each email through the copy, design, approval and coding processes
- Develop, execute, and analyze A/B testing strategies across email and SMS channels.
- Support the Content Manager with development and execution of digital marketing strategies, including go-to-marketing planning, audience targeting, and campaign analysis
- Assist in reviewing campaign results with agency partners to identify areas for improvement and test new strategies
- Strategically work alongside internal business units (including Brand Marketing, Merchandising, Website Operations, Creative, Inventory Planning, and the Executive Team) to drive the email business.
- Maintain accuracy of communication and quality of retention content, with meticulous proofreading and coordination of revisions from reviewers across multiple departments
- Maintain ongoing (monthly and weekly) reporting to help analyze and grow the email program
- Support seasonal campaign planning and digital marketing initiatives by helping organize timelines, documentation, and project workflows
- Gain exposure to key performance marketing initiatives through ongoing projects, monthly planning and briefing, and ad hoc support.
- Builds productive working relationships across teams and communicates clearly with both internal stakeholders and external partners
Nice to have
- Bachelor's degree in Marketing, Business Administration, Fashion Merchandising or a related field
- 1-3 years working experience on a retention channel, included but not limited to email and SMS
- E-commerce marketing experience in a retail (or wholesale) environment.
- Experience working with ESPs, CRMs, and inbox deliverability tools
- Strong understanding of UI Design, usability best practices, and A/B testing both within email and on the website across all device types (PC, Mobile, Tablet)
- Proficient in Google Analytics and/or other web analytics tools
- Apparel knowledge & luxury brand experience strongly preferred
Company info
- Developing the monthly email marketing calendar to ensure optimal experience for our customers through segmentation while exceeding our channel revenue targets and driving a strong inventory sell-through rate
- Excellent communication skills (verbal/written) with partners, peers, customers, & executives
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