Aifund

Lifecycle Marketer

Mountain View, CA

Sponsorship not specified$135k-$170kDetected 8 days ago

SQLMachine LearningData EngineeringHubSpotCRMCadenceLeadership

About the role

AI is the new electricity, transforming every aspect of our lives.
This role starts with a clear, urgent mandate: reduce churn and improve our free-to-paid conversion rate.
This is one of the highest-leverage hires on the marketing team right now.

Own the win-back and re-engagement strategy for lapsed free users and at-risk paid subscribers
Diagnose the drivers of our current subscriber plateau using Stripe, PostHog, and CRM data, and build the first corrective campaigns within 30 days
Design and ship lifecycle flows that recover users who abandon checkout which is currently our single largest funnel drop-off at roughly 80%
Build a recurring churn cohort analysis and present findings to marketing and product leadership monthly
Own the trial-to-paid journey end to end including timing, messaging, and incentive structure for every touchpoint between sign-up and subscription
Partner with Product Marketing to align in-platform messaging with lifecycle email and notification sequences
Build segmentation logic across our CRM contacts so every message reflects where a person actually is in their journey whether free, trial, lapsed, or paid
Set the strategic roadmap for all lifecycle and nurture email, partnering with the Marketing Operations Coordinator who owns execution and tooling
Own subject line, send time, and frequency strategy across the lifecycle calendar, balancing conversion goals against list fatigue and unsubscribe risk
Partner with Editorial on how The Batch and other newsletters feed into lifecycle journeys rather than existing as a disconnected channel

3-6 years of experience in lifecycle, CRM, or retention marketing, with direct ownership of conversion or churn metrics,
Experience in subscription, edtech, or freemium-to-paid business models
Hands-on experience with a marketing automation or CRM platform (Customer.io, Braze, Iterable, HubSpot, or similar)
Demonstrated ability to read funnel and behavioral data (PostHog, Amplitude, Mixpanel, or similar) and translate it into a campaign strategy
Experience designing and analyzing A/B tests with a clear hypothesis, control, and success metric
Comfort working with subscription billing data (Stripe or similar) to understand the relationship between marketing activity and revenue

Experience partnering with engineering on event tracking and instrumentation
Working knowledge of SQL for self-serve data exploration
Experience with checkout or payment flow optimization specifically
What Success Looks Like
Within 30 days, you will have shipped your first churn and win-back campaigns, established a recurring reporting cadence, and have early data showing directional improvement in free-to-paid conversion.

We offer world-class education, hands-on training, access to AI news, a collaborative community and global in-person conferences.

DeepLearning.AI is on a mission to empower everyone to build with AI.
We are looking for a Lifecycle Marketing Manager to own the full journey a user takes from first sign-up to loyal paying subscriber.

This listing is sourced directly from Aifund's careers page and normalized into a canonical job model.