Seek Now
Product & Segment Marketing Manager-Real Estate
Atlanta, GA
Sponsorship not specifiedDetected 44 days ago
HubSpotSalesforceSalesResearchLeadershipCollaboration
Responsibilities
- Market Discovery & Strategy Own the Real Estate vertical strategy -SFR, BTR, Multifamily, and Commercial segments.
- Research and validate market opportunities; identify buyer personas, use cases, and unmet needs.
- Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales.
- Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals.
- Go-to-Market & Product Launch Design and execute fast, test-and-learn GTM plans for new products and services.
- Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works.
- Develop early customer proof points, case studies, and reference stories that validate SeekNow's value in new markets.
- Serve as the marketing lead for Real Estate sales-aligning weekly on priorities, messaging, and opportunities.
- Content Development Build content fast-landing pages, case studies, whitepapers, webinars, and sales decks-to support pilots and early growth campaigns.
- Collaborate with the Content & Thought Leadership team to extend SeekNow's authority into new market conversations.
Requirements
- This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
- Experience with Salesforce, HubSpot, or other marketing automation tools.
- Other Duties Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
Nice to have
- SeekNow is transforming property intelligence for the real estate industry.
- This is a builder role -a start-up inside an established company.
- You'll move fast, experiment, and iterate to find product-market fit while working closely with Product, Sales, and Marketing peers to turn early wins into scalable programs.
- identify buyer personas, use cases, and unmet needs.
- Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors.
- synthesize insights into actionable inputs for Product and Sales.
- Use AI tools to accelerate research, drafting, and iteration while maintaining quality and brand consistency.
- Work cross-functionally to establish sales enablement materials, playbooks, and competitive positioning.
Benefits
- Entrepreneurial mindset-comfortable operating with limited data and high autonomy.
Equal opportunity
- Seek Now is an equal opportunity employer.
- All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
- Seek Now does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
- EEO Statement: Seek Now is an
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