Alpaca
Design Operations Manager, Web Experience
Remote - North America
Sponsorship not specifiedDetected 14 days ago
SparkA/B TestingDesign SystemsAccessibilityProject ManagementSEOContent MarketingBrand StrategyGoogle AnalyticsCadence
About the role
- This role is responsible for making sure that experience is clear, current, cohesive, and continuously improving for the many different audiences and ICPs who come to the site with different needs, levels of familiarity, and intent.
- You won't be the sole designer or the sole engineer
- You'll balance two critical responsibilities: connecting the right internal stakeholders, inputs, and workflows, and owning the quality of the end-to-end visitor experience for the diverse audiences the website serves.
Responsibilities
- Own the website and keep it current
- Drive continuous improvement of the website and keep it up to date, treating it as a living product rather than a set-and-forget asset.
- Fine-tune stakeholder inputs before they ship: sharpen copy, improve information hierarchy and design, and fill quality gaps in whatever way the work requires.
- Set up quantitative metrics tied to the website's objectives, and build the tracking and reporting cadence that keeps teams honest against them.
- Build the infrastructure
- Partner with engineering and other teams to design and develop the tooling and infrastructure behind the site - CMS, Analytics tooling, and supporting systems for blog, support/help content, and related surfaces.
- Bring teams together to shape high-level messaging for design and product updates, so the site tells one coherent story.
Requirements
- As a senior-to-lead individual contributor, you'll operate with a high degree of autonomy and set the standard for how website work gets done.
- Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms.
- Familiarity with A/B testing, personalization, and QA workflows (brand, accessibility/WCAG, SEO checks pre-launch).
- Experience with mult-language/multi-region localization projects
Nice to have
- Background spanning content strategy and multi-channel content (blog, podcast, video).
- The website is measurably improving on its defined objectives (traffic, funnel conversion, SEO/GEO visibility).
- Content and messaging are consistent and well-linked across the site and adjacent channels.
- The tooling/infrastructure makes shipping web changes faster and more reliable over time.
- How we'll measure success
- How We Take Care of You:
- Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
- Uphold and set a consistent bar for brand, voice, accessibility, and visual quality across every page - with the craft ability to make edits directly, not just direct others.
Compensation
- USD $150 per month via a Brex Card
Benefits
- Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.
- Competitive Salary & Stock Options
- Health Benefits
Company info
- Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.
- Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 9 million brokerage accounts.
- Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.
- Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.
- the primary portal and public face for customers, prospects, partners, candidates, and the broader market.
- Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.
- Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs.
- This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 9 million brokerage accounts.
- Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet.
- We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.
- Our Team Members:
- We're a dynamic team of 380+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!
Equal opportunity
- equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
This listing is sourced directly from Alpaca's careers page and normalized into a canonical job model.