Black & White Zebra
Off-Page SEO Manager
Canada · Full-time
Sponsorship not specifiedCAD 80k-CAD 100kDetected 1 day ago
Project ManagementSEOCold OutreachNegotiationVendor ManagementResearchLeadershipAdaptability
> stay_score
odds of building a lasting career here
26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
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About the role
- We're investing in a more diversified, sustainable authority acquisition strategy.
- You're a self-starter who's comfortable operating with more ambiguity than structure - you'll need to generate ideas, test them, and figure out what works with limited playbook to lean on.
- You think in terms of repeatable processes, not one-off wins - you're the kind of person who turns "we got a link" into "here's how we get links like this every month."
Responsibilities
- Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization
- Build and scale BWZ's earned and owned link acquisition capabilities - including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets
- Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets - owning the recipient lists, outreach, embed tracking, and reporting for each campaign
- 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline
- Strong relationship-building instincts - comfortable initiating and nurturing recurring partnerships with external stakeholders (editors, SEO managers, site owners, agencies) over time, not just one-off transactional outreach
Requirements
- Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms)
- Experience specifically with vendor/paid-link program management
- Familiarity with link-swap or marketplace platforms
Compensation
- Salary Statement: This full-time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $80,000 to $100,000 CAD.
Company info
- We're a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada.
- Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
- We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston.
- Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications.
- We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
- All of this growth is driven by our commitment to our mission:
- In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
- Watch this video to learn why the team love working at BWZ!
- Diversity Equity and Inclusion:
- We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
- Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.
- We've previously ranked #30 in The Globe and Mail's Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager-and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!
- All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
- Want to learn more?
- Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
- Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
Visa & Work Authorization
- rtunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected vete
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This listing is sourced directly from Black & White Zebra's careers page and normalized into a canonical job model.