Gocious
Senior Marketing Manager, Integrated Campaigns & Product Marketing
Irvine, California · Senior · Full-time
Sponsorship not specified$110k-$140kDetected 44 days ago
Outbound SalesCustomer SuccessLeadership
About the role
- In this role, you will define marketing strategy and set direction for how our product is understood in the market.
- Your decisions will be grounded in buyer reality and sales insight, with a deliberate focus on account-based marketing (ABM), persona-specific motions, and depth of engagement over volume.
- Omni-Channel Campaign Strategy & Orchestration (Primary Focus)
Responsibilities
- Design and lead integrated, account-aware (ABM) campaigns spanning:
- Partner with Sales and Leadership to identify and prioritize target accounts, buying committees, and persona-level engagement needs.
- Build campaigns designed to create multi-threaded engagement across product, portfolio, and executive stakeholders.
- Develop account-specific messaging angles, plays, and sequences that move accounts from awareness → confidence → action.
Requirements
- 6-9+ years of B2B SaaS marketing experience
- Proven experience leading integrated, omni-channel campaigns
- Experience running or supporting ABM programs ( target account strategy, buying committees, sequencing, personalization )
- Experience directing agencies and cross-functional stakeholders
- Familiarity with CMS platforms, marketing automation, and analytics tools
Nice to have
- Startup or high-growth experience strongly preferred
Skills
- Website landing pages
- Organic and paid LinkedIn content
- Outbound and nurture email sequences
- Webinars and virtual events
- Define campaign goals, messaging frameworks, sequencing, and success metrics tied to account engagement and pipeline progression.
- Brief and direct agencies, freelancers, and internal stakeholders to execute against a unified ABM campaign strategy.
- Ensure message consistency, buyer relevance, and momentum across all touchpoints.
- ABM Strategy & Target Account Engagement (Elevated Focus)
- Measure success based on account momentum, intent signals, meeting creation, pipeline influence, and deal acceleration.
- Customer Advocacy & Proof ( New Core Responsibility )
- Develop customer proof assets such as:
- Testimonials and quotes
Compensation
- $110,000 - $140,000 base salary
Benefits
- Medical, dental, and vision insurance
- Bonus based on individual and company performance
- Opportunity to earn equity
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