Alarm.com

Alarm.com

Sr Digital Marketer

Tysons, Virginia · Senior

Sponsorship not specified$80k-$95kDetected 7 days ago
SEOSEMSalesforceGoogle AnalyticsGrowth MarketingLead GenerationLeadershipCommunicationCollaboration

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odds of building a lasting career here

47Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Our standards are high and our employees enjoy working alongside other high achievers. - Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace.
  • Our employees work from the office 4 days a week.
  • Alarm.com's common stock is traded on Nasdaq under the ticker symbol ALRM.

Responsibilities

  • Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
  • Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.
  • Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows.
  • AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization - increasing iteration velocity and output volume while maintaining brand quality and human review.
  • Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
  • Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement.
  • Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.
  • You'll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently.
  • Manage and optimize multi-channel campaigns across email, search, social media, and display media.
  • Lead Generation:

Requirements

  • 5+ years of hands-on digital and/or growth marketing experience - personally running and optimizing live campaigns, not directing others who do.
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field - or equivalent practical experience.
  • Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).
  • Excellent communication skills with the ability to align marketing to sales priorities.
  • Collaborative, with the ability to work directly with leadership teams of independent venture units.
  • Hands-on fluency across paid search, paid social, email and ABM - including audience setup, budget pacing, and creative testing.
  • Proven track record of creating multi-channel B2B campaigns that drive measurable results.
  • Excellent analytical skills with the ability to translate data into clear reports and actionable insights - and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).
  • Personal Attributes:
  • Startup mindset - creative, resourceful, comfortable with ambiguity.
  • Strong sense of ownership and accountability.
  • Curious, with a growth mindset - always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.
  • Data-driven decision-making coupled with creative problem solving.

Nice to have

  • Experience with B2B marketing in SaaS or connected devices is a plus.

Compensation

  • $80,000 - $95,000 USD
  • The base salary offered is part of a total compensation package.
  • Base Salary Range

Benefits

  • Our total rewards package is designed to support you holistically-in your health, your finances, and your life outside of work.
  • The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match.
  • We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave.
  • To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.

Company info

  • We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.
  • Our culture is built on collaboration and connection, where we celebrate our successes and believe that a positive, engaging environment is key to doing our best work. - Alarm.com values working together and collaborating in person.
  • However, we are not accepting resumes from recruiters or employment agencies for this position.
  • In this startup-style environment, you'll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation.
  • We're looking for someone naturally curious and analytical:

Equal opportunity

  • Equal Opportunity Employer

Visa & Work Authorization

  • Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
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This listing is sourced directly from Alarm.com's careers page and normalized into a canonical job model.