WatchGuard
Product Marketing Manager (EndPoint, NetSec, SASE)
Seattle, Washington · Full-time
Sponsorship not specified$120k-$130kDetected 131 days ago
CybersecurityProduct ManagementContent MarketingSalesforceSalesOutbound SalesResearchCommunicationCollaborationPublic SpeakingMicrosoft OfficeMicrosoft Teams
About the role
- A Day in the Life Your day begins with responding to a few emails and catching up on the latest cybersecurity news.
- Now, it is time to jump into some meetings.
- You open Microsoft Teams for your regular weekly check-in with the Product Manager for your product line.
Responsibilities
- Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth.
- Write and develop all forms of marketing content as prioritized by content maps - including web copy, eBooks, video scripts, infographics, buyer's guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more.
- Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
- Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value.
- Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
- Understand channel selling and passionate about working closely with our partners and field teams.
- You see an email from a Field Marketing Manager in Europe requesting content support for a local marketing event.
- You review the request, create the piece they need and send it off for translation.
- Then, you transition to a meeting with the Creative and Web teams to review a revamped webpage designed to reinforce the competitive differentiators for your product.
- You drafted the copy already and will now collaborate on the graphics and consider the webpage template options together.
Nice to have
- A PowerPoint presentation and webinar guru.
- Experience with Wrike and Salesforce is a plus
Skills
- Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
- A PowerPoint presentation and webinar guru. Experience with Wrike and Salesforce is a plus
- A Powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences
Compensation
- The base salary range is $120,000-$130,000 per year for full-time employment, exclusive of benefits.
- Your base salary will be determined by your individual skills, education, and experience.
- Hiring at the maximum of the range is not typical in order to allow for future salary growth.
Benefits
- After the call, you update your product launch plan, modify the messaging and use case coverage and start building out the launch deliverables, request resources and enter deadlines.
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