Appian Corporation
Web Production Specialist
McLean, Virginia · Senior
Sponsorship not specified$75k-$175kDetected 17 days ago
Design SystemsAccessibilityStakeholder ManagementSEORecruitingCadenceCommunicationCollaborationMentoringOrganizational Skills
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odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 5 green-card filings in this occupation, 100% were for a worker who already held the job.
Files H-1B transfers
2 transfer filings in the last year, covering 2 workers. Median labor-condition decision: 32 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- We set high standards and live up to them, ensuring that everything we do is done with care and quality.
- We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results.
- This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy.
Responsibilities
- Own the end-to-end production and launch of high-quality web pages optimized for a B2B buyer journey.
- Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy.
- Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability.
- Execute and maintain a web content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
- Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing.
- Serve as a primary point of contact for internal web requests and manage intake through a clear prioritization framework.
- Maintain a regular cadence with stakeholders to provide visibility into web production timelines, priorities, and blockers.
- Lead webpage localization execution, ensuring timely, accurate, and culturally relevant content for international markets.
- Manage workflows between internal teams and external translation agencies.
- Maintain the web component library within the CMS and help ensure technical stability, consistency, and scalability.
Requirements
- 7-10 years of experience in web content management, web production, digital operations, or a related role.
- Hands-on experience with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or similar systems.
- Strong understanding of content lifecycle governance, web production workflows, and CMS best practices.
- Experience managing stakeholder intake, prioritization, and competing web requests across multiple teams.
- Familiarity with SEO, AEO, accessibility, localization, CRO, and landing page optimization best practices.
- Ability to translate technical requirements into clear, actionable guidance for non-technical stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong experience supporting B2B websites and buyer journey-focused web experiences.
- Strong written and verbal communication skills.
- Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-moving environment.
Nice to have
- Experience supporting enterprise SaaS, technology, or B2B software websites.
- Experience with Adobe Experience Manager or Sitecore.
- Experience managing localization workflows and translation agency relationships.
- Experience partnering with SEO/AEO, Web, Creative, Product Marketing, and regional marketing teams.
- Working knowledge of web analytics, CRO testing, landing page performance, and digital experience optimization.
- Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training.
- This commitment ensures that employees have access to a holistic range of development opportunities.
Skills
- McLean, VA |
Compensation
- $75,000 - $175,000 USD
Benefits
- Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future.
- Benefits vary by country-please ask your Talent Acquisition contact for details specific to the location you are applying to.
Company info
- Here at Appian, our values of Intensity and Excellence define who we are.
- When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
- If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com.
Equal opportunity
- equal opportunity employer that strives to attract and retain the best talent.
- Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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This listing is sourced directly from Appian Corporation's careers page and normalized into a canonical job model.