NCL Bahamas

NCL Bahamas

Senior Director, Loyalty

Miami, Florida · Director

Sponsorship not specifiedDetected 21 days ago
Content MarketingCRMFinancial ModelingForecastingBudgetingLeadershipCommunicationCollaborationMentoring

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

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Files H-1B transfers

5 transfer filings in the last year, covering 5 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • The Senior Director, Loyalty owns the strategic vision and direction for NCL's loyalty and co-branded credit card portfolio, strengthening guest engagement, retention, repeat business, and lifetime value.
  • The Senior Director builds and leads the Loyalty organization, develops the next layer of loyalty leadership, and serves as the primary executive-facing voice for an integrated approach to loyalty and personalization throughout the guest journey.
  • This role sets the multi-year roadmap for the continued evolution of NCL's Latitudes loyalty program, including its tier structure, member benefits, and points strategy, as well as the co-branded credit card partnership that extends and monetizes that loyalty relationship.

Responsibilities

  • Build and lead the Loyalty team responsible for loyalty program and co-branded credit card operations, establishing clear priorities, accountability, and performance expectations while coaching and developing team members.
  • Maximize the effectiveness of spend through thoughtful budgeting and operational management to deliver outcomes as efficiently as possible, with demonstrated ability to track spend, process invoices, and ensure key initiatives are delivered on time and within budget.
  • Partner closely with teams across the organization to manage and execute the Latitudes program both onboard and ashore, including Hotel Operations, Guest Services/CruiseNext, Sales, and other key cross-functional partners.
  • Partner across Design, Content Strategy and Personalization, and Optimization and Testing to align messaging, creative, offers, and experiences with loyalty objectives and incorporate continuous testing and optimization.
  • Align loyalty priorities with CRM, Product, and Content leaders to coordinate strategies, roadmaps, and initiatives and deliver an integrated digital guest experience across functions.
  • Perform other job-related duties as assigned.
  • Ability to use guest data, behavioral insights, segmentation, and testing to develop and optimize relevant loyalty offers and experiences.
  • Strong knowledge of co-branded credit card program structures, economics, and partnership management, including financial modeling and forecasting to support program performance and growth.
  • Strong leadership and people management skills with the ability to establish accountability, coach and develop talent, and lead teams responsible for loyalty programs.

Requirements

  • At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent.
  • Bachelor's Degree
  • Strong understanding of loyalty program strategy and the relationship between loyalty, guest engagement, retention, repeat business, and customer lifetime value.

Nice to have

  • Minimum 8 years of experience in loyalty marketing, Customer Relationship Management (CRM), or a related discipline, including at least 4 years of experience leading teams.
  • Experience with multi-brand loyalty programs, including managing differentiated reward structures or value propositions across multiple brands within a single portfolio, a plus.
  • Experience using segmentation, behavioral data, and personalization to improve customer engagement, retention, and other measurable business outcomes.
  • Experience with enterprise loyalty management platforms (e.g., Epsilon PeopleCloud Loyalty, Kobie Loyalty Cloud, Antavo, Capillary, or a comparable loyalty engine) to manage program rules, tiers, points, and rewards.
  • Experience operating within a matrixed organization and driving outcomes through cross-functional partnerships and influence.
  • Experience within travel, hospitality, cruise, retail, airlines, or another consumer-focused business with complex customer journeys preferred.

Skills

  • Ability to translate loyalty strategies into clear roadmaps, priorities, and measurable business outcomes.

Compensation

  • Own the end-to-end planning, execution, and hosting of the annual Latitudes Cruise.

Benefits

  • Advance personalized loyalty offers and benefits using guest data and behavior to improve the relevance of loyalty communications and offers and drive measurable improvements in guest engagement and retention.
  • Analyze and communicate loyalty and co-branded credit card program performance to key stakeholders, providing visibility into program health, business outcomes, priorities, and risks.
  • Experience managing consumer loyalty programs, including strategy, program operations, tier and benefit design, and performance management.
  • Experience with co-branded credit card partnerships, including program benefits, acquisition strategy, and member value proposition, required.

Company info

  • Regent Seven Seas Cruises
  • It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
  • They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
  • All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
  • Brand Overview
  • Norwegian Cruise Line
  • Oceania Cruises
  • New Releases
  • Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands.
  • The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

Visa & Work Authorization

  • Working knowledge of applicable data privacy and marketing communications requirements for a global guest base, including consent, preference management, and opt-out requirements.
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This listing is sourced directly from NCL Bahamas's careers page and normalized into a canonical job model.