Saskatchewan Roughriders

Manager, Marketing & Fan Engagement

Regina, Saskatchewan, Canada

Sponsorship not specifiedDetected 13 days ago

Email MarketingContent MarketingCRMWordPressLeadershipCommunicationProblem SolvingMentoringOrganizational Skills

About the role

Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizational objectives.
Ensure every marketing initiative incorporates a data acquisition component, strengthening the club's marketable fan base.
Work with Lifecycle Marketing Specialist on maximizing opportunities through all digital mediums, including but not limited to Riderville, the Rider App, and SMS.

Marketing Strategy & Execution Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
Lead advertising efforts by working closely with the Club's ad agency on campaign ideation, media planning, and execution.
Optimize advertising strategies to ensure maximum reach, engagement, and ROI across digital, broadcast, print, and out-of-home channels.
Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, data acquisition and sales conversion.
Lifecycle Marketing & Fan Engagement Lead lifecycle marketing initiatives that utilize data-driven insights to drive fan conversion and retention.
Develop and execute creative strategies to acquire fan data through channels, including digital campaigns, ticketing initiatives, contests, activations, and in-game experiences.
Partner with the Manager, Game Entertainment & Community to strategically integrate community events into the broader fan engagement strategy, ensuring data capture and digital engagement follow-up.
Utilize CRM and digital marketing tools to build fan segments, create personalized engagement strategies, and analyze campaign effectiveness.
Lead the development and execution of email marketing campaigns that drive fan engagement, ticket sales, and sponsor activations.

Strong understanding of digital marketing, content marketing, social media, email marketing, and campaign execution.

Lead the development and execution of email marketing campaigns that drive fan engagement, ticket sales, and sponsor activations

This listing is sourced directly from Saskatchewan Roughriders's careers page and normalized into a canonical job model.