Manulife and John Hancock

Manulife and John Hancock

Brand Director

Boston, Massachusetts · Director

Sponsorship not specified$129k-$223kDetected 1 day ago
Brand StrategyResearchCommunicationCollaborationProblem SolvingPublic Speaking

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odds of building a lasting career here

37Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

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About the role

  • The Brand Director is a senior individual contributor responsible for shaping and advancing the John Hancock brand strategy across US B2B audiences.
  • Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity.

Responsibilities

  • Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
  • Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
  • Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas
  • Strong experience developing and presenting strategic recommendations to senior leaders
  • Proven ability to manage complex initiatives with multiple stakeholders
  • This role operates with is responsible for developing and executing strategic initiatives to drive brand awareness, customer engagement, and business growth.

Requirements

  • Bachelor's degree in marketing, communications, or a related field
  • 10+ years of progressive experience in brand strategy, marketing, or agency environments
  • The ideal candidate will have a strong background in brand management, strategic marketing, and a passion for creating impactful brand experiences.

Nice to have

  • Strategic thinking & Brand acumen
  • Influencing without authority
  • Data‑driven decision making
  • Executive communication & storytelling
  • Collaboration & stakeholder partnership
  • Creative judgment & problem solving
  • When you join our team:
  • We'll empower you to learn and grow the career you want

Compensation

  • If you are applying to this role in Massachusetts, please note the salary range is $128,550 - $222,820 USD.

Benefits

  • Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health

Company info

  • John Hancock Life Insurance Company (U.S.A.)
  • As part of our global team, we'll support you in shaping the future you want to see
  • We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words

Visa & Work Authorization

  • r practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related co
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This listing is sourced directly from Manulife and John Hancock's careers page and normalized into a canonical job model.