Becton Dickinson

Commercialization Leader - Emerging Care Settings

USA NJ - Franklin Lakes, USA · Contract

Sponsorship not specified$166k-$266kDetected 15 days ago

A/B TestingBusiness DevelopmentResearchLeadershipCommunicationCollaborationProblem Solving

About the role

Advancing the world of health™ is our Purpose, and it's no small feat.
We believe that the human element, across our global teams, is what allows us to continually evolve.

Drive development of the end-to-end commercial strategy, including consumer and provider insight-driven segmentation, value proposition design, channel strategy and ecosystem orchestration.
Own commercial inputs to the business case, including market sizing, revenue projections, and growth opportunities.
Design and execute rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models and go-to-market approaches, continuously optimizing based on learnings.
Partnerships & Ecosystem Building
Identify, evaluate, and help manage strategic partnerships critical to enabling new business models.
Co-create solutions with partners across digital platforms, service providers and channel players to accelerate market adoption.
Orchestrate ecosystem stakeholders to deliver integrated, patient-centric experiences.
Drive alignment across stakeholders while maintaining momentum in an iterative, evolving environment.
Identify key evidence needs to support clinical, operational, and economic value propositions.
Engage external stakeholders and thought leaders to build trust, credibility, and adoption.

You can learn more on our career site under " Our Commitment to You."
Define and build new commercial capabilities required to support emerging care models, including digital engagement, customer acquisition, and service-oriented delivery.
Education:
BS/BA in business, science, marketing, or health care required
MBA is strongly desired
7-10+ years of relevant experience in commercial strategy, global marketing, or business development within healthcare, life sciences, medtech, or adjacent industries
Demonstrated experience launching and scaling new products, services, or platforms, ideally in patient-centric, consumer-initiated, or direct-to-consumer (DTC) healthcare models
Experience working in non-traditional channels (e.g., digital health, at-home testing, consumer health, or service-based delivery models) strongly preferred
Proven track record leading early-stage or ambiguous initiatives, with responsibility for building commercial strategy and driving execution from concept through launch
Experience engaging with or building external partnerships and ecosystems to enable new business models
Knowledge, Skills and Abilities:

Experience with partnership development, ecosystem strategy, and co-creation of solutions beyond traditional product offerings
Strong financial and analytical capabilities, including business case development, pricing strategy, and growth modeling
Creative, curious, and forward-thinking mindset, with a bias for action and continuous learning
Annual Bonus
Potential LTI Bonus
Medical coverage
Health Savings Accounts
Flexible Spending Accounts

BD is one of the largest global medical technology companies in the world.
The role requires a highly entrepreneurial mindset, strong learning agility, and the ability to operate in ambiguity while rapidly translating insights into action.
Bring direct experience commercializing and scaling new offerings, ideally in DTC, digitally enabled, or non-traditional healthcare channels, to inform strategy and execution.
Bring external perspectives and best practices from consumer, digital health, and access-driven care models to challenge traditional approaches and accelerate innovation.
Lead across a highly matrixed team, partnering with R&D, Business Development, Medical Affairs, Regulatory, Operations to drive results.
Partner with Medical Affairs and HEOR to support data generation and market development strategies.

We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientatio

This listing is sourced directly from Becton Dickinson's careers page and normalized into a canonical job model.