Vitrolife Group

Senior Marketing Manager - IVF Technologies

Miami, US · Senior · Contract

Sponsorship not specifiedDetected 26 days ago

SEOSEMSalesforceCRMSalesLead GenerationProcurementMedical DevicesResearchLeadershipCommunicationCollaboration

About the role

The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical outcomes for clinics, embryologists, and patients.
Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape.
Strengthen field marketing and distributor enablement programs.

Marketing Strategy and Planning Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions.
Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders.
Campaigns, Content and Messaging Create marketing content including brochures, technical guides, white papers, case studies, and digital assets.
Develop product training materials, demo scripts, and competitive positioning tools.
Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns.
Commercial Enablement Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution.
Develop launch kits and commercial playbooks for new products and upgrades.
Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement.
Partner with service teams to understand performance trends impacting customer experience.
Product Launch and Go to Market Execution Lead product launch strategy and execution across multiple channels.

Bachelor's degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.
Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms.
Ability to translate scientific or technical concepts into compelling commercial messaging.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership.

Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives.

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family.
Together we help our customers and their patients to fulfill the dream of having a baby.

This listing is sourced directly from Vitrolife Group's careers page and normalized into a canonical job model.