Mediabrands

UM - Associate Director, Programmatic

Toronto, Ontario, Canada · Director

Sponsorship not specified$70k-$80kDetected 35 days ago

SEMGoogle AnalyticsExcelSignal ProcessingLeadershipCommunicationProblem SolvingOrganizational SkillsMicrosoft Office

About the role

The Associate Director, Programmatic is responsible for delivering successful audience-based programmatic media programs across a portfolio of KINESSO clients.

Manage a team of programmatic professionals (Coordinator, Campaign Manager and Sr. Campaign Manager) in ensuring all technical aspects (e.g. tactics, creative, etc.) for all campaigns are set up flawlessly and meet client objectives.
Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.
Proactively manage potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g. low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with low eCPMs)
Build/Setup campaign reports within reporting dashboard.
Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.
In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.
Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.

Ensure that client expectations are met and adapt or make recommendations to adjust as required.
Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)
Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)

A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
$70,000 - $80,000 CAD

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A flexible hybrid work model that works for you.

colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, pr

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