Monster Energy

Brand Manager, REIGN

USA - Corona, CA

Sponsorship not specified$86k-$115kDetected 22 hours ago

Email MarketingBrand StrategySalesResearchCommunicationMicrosoft Office

About the role

Our drive is just like our athletes, unrivaled.
The Brand Manager partners with insights, digital, sales, and category teams to shape performance-driven stories and strategies that keep REIGN the first brand the serious training consumer reaches for.
You will support the development of brand strategy, creative that speaks to how our consumer trains, athlete and ambassador partnerships, loyalty programs, and grassroots activations that turn credibility into shelf space.
From big-picture strategy to relentless execution, you will drive thought, manage budgets, and deliver results for a brand that earns its position, one rep at a time.
Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
Identify opportunities and issues to drive brand growth and profitability.
Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories.
Partner with athlete and ambassador management teams to support brand initiatives, ensuring activations align with overarching brand strategy and maintain consistency across campaigns.
Generate compelling consumer marketing programs, to drive demand at retail.

5+ years of experience in marketing, brand management
This employer is required to notify all applicants of their rights pursuant to federal employment laws.

Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study preferred
3+ years of experience in performance/functional beverage category experience or Consumer Packaged Goods industry experience preferred

We are much more than a brand here.
We are a way of life, a mindset.
It's a chance to be part of a brand built on real credentials, product, formula, and athlete-earned trust.

Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
For further information, please review the Know Your Rights notice from the Department of Labor.

Support sponsorship activations by coordinating with internal teams, providing strategic direction, and ensuring consistent execution across all touchpoints.

This listing is sourced directly from Monster Energy's careers page and normalized into a canonical job model.