Panorama Education

Events Marketing Manager

United States

Sponsorship not specified$85k-$125kDetected 12 days ago

Project ManagementHubSpotSalesforceCRMSalesLead GenerationLogisticsLeadershipCommunication

About the role

Panorama is looking for an Events Marketing Manager to design, plan, and execute a portfolio of hosted, virtual, and third-party in-person events that drive pipeline growth and support brand visibility.
This role owns event planning and execution across multiple formats-from industry conferences and Panorama-hosted customer showcases to webinars and virtual learning experiences-applying strategic judgment and expertise to event selection, strategy, and implementation while delivering high-quality execution.
You'll partner closely with the Director of Events Marketing to evaluate opportunities, develop recommendations, and execute events aligned to Panorama's broader go-to-market strategy.

Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations.
Own lead capture and delivery.
Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events.
Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment.
Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows.
Build and maintain templates, playbooks, and systems that scale event operations and support consistency.
Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence.
Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment.
Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning.
Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene.

3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles with exposure to both in-person and virtual/webinar execution.
Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking.

Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B SaaS environment.

The base salary range for this position is $85,000 - $125,000.
Our salary is just one component of Panorama's competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

401K with an employer match Health, dental, vision, life insurance, and short-term and long-term disability coverage.
Flexible spending account for health care and dependent care Wellness Reimbursement Work from Home Reimbursement Flexible vacation policy Parental leave program Company Issued Laptop

This listing is sourced directly from Panorama Education's careers page and normalized into a canonical job model.