Appian Corporation
Senior Marketing Operations Analyst
McLean, Virginia · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$2,709 more — $77,709 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $77,709 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Market Research Analysts and Marketing Specialists" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · Washington-Arlington-Alexandria, DC-VA-MD-WV. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- This team operates with autonomy and cross-functional influence, partnering with demand generation, field marketing, product marketing, and executive leadership to ensure every marketing investment is measurable, optimized, and aligned to revenue outcomes.
- Your work will directly shape how Appian scales its presence in the enterprise automation market.
Responsibilities
- Architect and maintain single source of truth dashboards in our BI tool that enable marketing leadership to monitor performance, forecast pipeline, and allocate budget with confidence
- Lead the triage and delivery of ad hoc analytics requests, balancing urgency with rigor to ensure stakeholders receive timely, accurate, and contextually relevant analysis
- Drive organizational enablement by training marketing team members on dashboard usage, data interpretation, and self-service analytics capabilities
- Collaborate with IT, RevOps, and finance teams to ensure data integrity, governance, and alignment across enterprise reporting systems
- Advanced expertise in business intelligence and dashboarding tools such as Tableau, Power BI, or Looker with a proven track record of building executive-facing reports
- Proven ability to translate complex datasets into compelling, executive-ready presentations and strategic recommendations that drive business outcomes
- This role exists because our growth demands sophisticated attribution models, executive-grade dashboards, and a trusted analytics partner who can cut through noise and deliver clarity.
Requirements
- Bachelors degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field
- 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments
- Strong proficiency with SQL and data extraction methodologies to query relational databases and manipulate large datasets
- Deep familiarity with B2B marketing platforms and CRM environments, including hands-on experience with Marketo and Salesforce
Nice to have
- Experience with long, complex B2B sales cycles and the multi-touch attribution models that accompany enterprise buying journeys
- Proficiency with web analytics platforms such as Google Analytics 4 or Adobe Analytics
- Hands-on experience with third-party marketing analytics and attribution tools such as HockeyStack, Marketo Measure, DreamData, or similar platforms
- We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.
- #MarketingAnalytics#BusinessIntelligence#B2BMarketing#DataDriven#SaaS
Compensation
- $75,000 - $175,000 USD
Benefits
- Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future.
- Benefits vary by country-please ask your Talent Acquisition contact for details specific to the location you are applying to.
Company info
- Here at Appian, our values of Intensity and Excellence define who we are.
- We set high standards and live up to them, ensuring that everything we do is done with care and quality.
- We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results.
- When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
- McLean, Virginia, USA |
- In Person - Headquartered at Appian's McLean campus
- Serve as the primary engine for business intelligence within Appian's global marketing operations organization, transforming complex data into strategic insights that fuel AI-Powered Process Automation growth.
- The Marketing Operations team owns the critical infrastructure that powers
- Appian's marketing engine:
- tools and technology, lead routing and scoring, analytics and attribution, and budget stewardship.
- Appian is accelerating its leadership in AI-Powered Process Automation, and marketing's ability to demonstrate ROI and optimize campaigns in real-time is mission-critical.
- You will have the rare opportunity to build the data foundation for a high-growth B2B technology company while working alongside world-class marketers and technologists who value precision and impact.
Equal opportunity
- equal opportunity employer that strives to attract and retain the best talent.
- If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com.
- Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
This listing is sourced directly from Appian Corporation's careers page and normalized into a canonical job model.