Crossmedia Inc

Crossmedia Inc

Group Director, Integrated Media Investment

New York, New York · Director

Sponsorship not specified$150k-$165kDetected 43 days ago
NegotiationForecastingLeadershipCommunicationMentoringPublic Speaking

About the role

  • You are responsible for overseeing strategic media investments for clients across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic.
  • This role serves as the central representative of all Centers of Excellence (CoEs) within our OneMarketplace team, facilitating communication with clients, account teams (media planning) and other departments.

Responsibilities

  • Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.
  • Lead budget investment - tactical recommendations and evolutions
  • Be the central lead representing total investment - collaborating with account, strategy, analytics, audience, etc. practices upstream
  • Lead cross-channel investment POVs on the marketplace
  • Lead client and marketplace communications, representing all centers of excellence
  • Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.
  • Manage workflow, communication, and day-to-day account buying accountability and activity
  • Lead RFPs including ideation, issuance, assessment, and negotiations
  • Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams
  • Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting

Requirements

  • Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients
  • Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively

Compensation

  • Salary range $150k - 165k.

Company info

  • Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
  • We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.
  • We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
  • Crossmedia is the global media independent.
  • We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS.
  • Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation.
  • We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
  • We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget.
  • And we do it in an honest way.
  • We are and always have been a values-based organization.
  • We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making.
  • We apply REASON & logic to finding solutions to our clients' greatest business challenges.
  • The Pursuit of HAPPINESS matters to us.
  • We invest in each colleagues' professional & personal wellbeing and growth.
  • It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.
  • We have offices in the US, London and Germany.
  • Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
  • create innovative connections between brands and people regardless of channel or budget.
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