BAD Marketing

Media Buyer, Meta & Google - Direct Response (Info Marketing)

Alpharetta, GA

Sponsorship not specifiedDetected 90 days ago

Data AnalysisGoogle AdsMeta AdsGrowth MarketingSalesLead GenerationForecastingCadenceResearchCommunicationMentoringPublic SpeakingPlain Language

About the role

ABOUT BAD MARKETING: We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world.
At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.
Our approach to success involves more than just B old A nd D isruptive strategies.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.
We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta.
You're not uploading creative and toggling budgets when someone tells you to - you're deciding how campaigns get structured, what gets tested and why, when to scale and how aggressively, and whether the data you're looking at is even trustworthy before you optimize against it.
Your strategist sets overall client direction, but you own the ad accounts.
Our buyers manage $100k+/day combined on a typical pod.

You'll also be client-facing, but the degree varies by pod
You know the difference between scaling 10% because it's safe and pushing 30% because the situation calls for it (and you can defend the decision).
You're not doing deep optimization yet, just getting the lay of the land so you can walk into standup and tell your team exactly where things stand across the board.
If you're testing, you know exactly how much spend and volume you need before you make a call on whether something moves to scaling or gets cut.

Google Ads experience is a strong plus, because while most of our accounts are Meta only, sometimes Google/YT ads come into play for certain clients.
Experience with third-party attribution and reporting platforms (Hyros, Triple Whale, Segmetrics, Wicked Reports, or similar).
We use Hyros - we don't expect you to know it walking in, but you need to be the kind of buyer who's already comfortable working across multiple data sources and can pick up a new attribution tool quickly.
Understanding of funnel math and how ad account metrics connect to business outcomes.
CPL is not your finish line - you should understand how it flows into show rate, close rate, CAC, ROAS, and why that matters for the decisions you make in-platform.
Experience with launch campaigns, not just evergreen.
You understand budget phasing, testing windows, event-based ad scheduling, and why launches require a different playbook.
Strong async communication.

Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization.
We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture.

This listing is sourced directly from BAD Marketing's careers page and normalized into a canonical job model.