DAC Group / Canada Ltd.
Directeur(trice), planification média
Montreal, QC, CA
Sponsorship not specifiedDetected 5 days ago
SEOContent MarketingGoogle AnalyticsCRMPerformance MarketingAccount ManagementResearchLeadershipCommunicationCollaboration
About the role
- The Director, Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear/traditional and digital) within our award-winning digital performance marketing agency.
- As a leader within the media team, this individual will provide strategic leadership for their accounts while still demonstrating a deep knowledge of each channel in order to provide value to clients and teach/train a team of subject matter experts.
- Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members
Responsibilities
- Collaborate with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans
- Support internal training initiatives including authoring materials and leading training sessions on key traditional/linear/ATL channels and upper funnel media tactics, including planning, buying, measurement, and "lingo"
- Build relationships with key publishers, platforms, networks and partners
- Créer des documents de vente/de présentation et du matériel marketing.
Requirements
- 8+ years of relevant experience in media planning/buying.
- Demonstrate a strong understanding of the clients' businesses and the customer journey
- Liaise with partners/vendors to plan and execute as required (e.g., local cable buying agency)
- Strong knowledge of Canadian media landscape, specifically the nuance for Quebec-centric media buys.
Company info
- We are DAC-a global full-funnel performance media agency dedicated to delivering transformative results.
- With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies.
- Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint-from global audiences to individual store locations.
- Intégrez une organisation mondiale qui valorise la curiosité, la transparence et l'innovation.
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