Wmg
VP, Marketing Strategy (Rock, Alternative, & Country)
USA - Los Angeles - 777 S · Vp
Sponsorship not specified$150k-$175kDetected 31 days ago
ResearchCollaboration
About the role
- As a VP, Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons.
- This is a high-visibility role that requires a blend of creative intuition and data-backed decisiveness to turn artistic vision into commercial dominance.
- Work directly with Creative Services to ensure a consistent, compelling visual and narrative thread across all consumer touchpoints
Responsibilities
- You will be expected to leverage a deep understanding of the Rock, Alternative, and Country landscapes to build distinct, competitive identities for our artists.
- Develop comprehensive and strategic marketing, campaigns, and goals across all phases of development that position our artists as global stars and differentiate them in a crowded marketplace
- Develop a detailed analysis of artists' fan bases & create growth strategies to increase fan bases
- Collaborate with all departments to develop innovative, fully integrated campaigns that drive consumption, sales, cultural relevance, and audience growth
- Constantly review real-time data and draw actionable conclusions to reach set goals, manage fluid marketing plans that extend out 12 months or more
- Manage global project budgets with total accountability, ensuring spend is optimized for maximum market impact
- You possess the executive presence to manage internal relationships and lead high-stakes creative discussions with bold ambition
- Lead internal artist task forces and management status calls, ensuring all departments (Digital, Sync, Radio, Publicity) remain on-strategy
- Lead rigorous post-mortem analyses for priority launches to refine future initiatives and ensure compounding ROI on every campaign
- You don't just execute tasks; you build blueprints for success.
Requirements
- You are relentless in the pursuit of "one-of-a-kind" initiatives
Compensation
- $150,000 - $175,000 Annually
Benefits
- Act as the primary liaison between the artist/management and the label in driving the artist's vision and all marketing-related issues
- You have a proven ability to draw actionable conclusions from real-time data while maintaining the integrity of the artist's creative vision
Company info
- At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
- Here, we turn dreams into stardom and audiences into fans.
- We are guided by three core values that underpin everything we do across all our diverse businesses:
- We pursue excellence for our team and our talent.
- Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
- WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
- That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.
- We encourage applications from people with a wide variety of backgrounds and experiences.
- Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
- The Marketing department at Warner Records is the strategic engine of the label.
- We don't just disseminate information; we architect the global trajectory of our artists.
- Our mission is to develop avenues for market penetration through rigorous research, creative disruption, and front-line campaign leadership.
- From ideation to post-mortem, we are responsible for working with each team to develop integrated marketing plans that drive consumption, increase market share, and build global fandoms.
- A portfolio of successful campaigns where you personally led the strategy from inception to global commercial success
Equal opportunity
- Warner Music Group is an Equal Opportunity Employer.
This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.