Sonicautomotive

Sonicautomotive

Brand Manager

Charlotte, NC, United States

Sponsorship not specifiedDetected 1 day ago
Brand StrategyBudgetingResearchCommunicationCollaborationProblem SolvingOrganizational Skills

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Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • The role will identify specific brand needs and competitive actions, including brand positioning, market needs, target audiences, and competitive and consumer insights.
  • In this role, the Brand Manager will also be accountable for achieving all OEM Brand goals as well as accelerating performance to be a market leader for the brand.
  • This role will be involved in overseeing daily marketing performance and understanding operational performance related to brand, marketing, and competitive initiatives.

Responsibilities

  • To accomplish this, the role will work closely with the Brand Vice President, Sonic Marketing team, General Managers, and other business units to collaborate and execute all brand-related initiatives.
  • Establish, nurture, and own high-impact relationships with OEM senior marketing personnel, starting with CMO or VP of Marketing positions.
  • Lead performance assessments and manage participation in OEM co-op and special incentive programs, leveraging them to the fullest.
  • Drive market share growth across all stores by identifying local opportunities and developing targeted marketing strategies.
  • Partner with cross-functional teams to implement initiatives that deliver measurable growth.
  • Support each store's contribution to the company-wide goal of averaging 100 pre-owned units per month.
  • Collaborate with used vehicle directors and traffic managers to optimize inventory exposure, maximizing merchandising, digital presence, and customer targeting.
  • Work with service managers to enhance customer retention, drive repair order volume, and position Fixed Ops as a key profit center.
  • The Brand Manager will be the main contact for all OEM marketing partners and internal teams regarding brand marketing direction for all stores within their brand(s).

Requirements

  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of relevant marketing experience.
  • Previous experience in budget management.
  • Experience in evaluating marketing and brand performance.
  • Ability to find major differentiators in a highly competitive industry.
  • Ability to work as a team and be held accountable for key responsibilities.
  • ability to analyze and interpret data efficiently.
  • Proficiency with the Microsoft Suite.

Skills

  • Leverage Sonic and OEM customer databases and overall performance data to identify fixed ops opportunities and monitor progress.

Company info

  • Sonic Automotive operates franchised dealerships coast-to-coast.
  • We also represent over 20 different automotive brands with the majority of our dealerships being luxury and import brands.
  • We are an industry-leading automotive retailer committed to providing our guests and teammates with an experience unmatched by our competitors.
  • We have beautiful state of the art facilities
  • We provide award winning training
  • We are committed to developing and promoting within the company
  • We are technology based - most jobs use iPads or iPhones that we provide
  • Our Benefits are extremely competitive with Medical, dental, vision, HSA, 401k with a 4% employer match and PTO
  • We encourage peer to peer teamwork and recognition
  • Play a pivotal role in transforming the digital experience in an exciting, fast-paced vertical.
  • Be part of a team that values innovation, collaboration, and customer obsession.
  • Work on products that directly impact customer experience and business performance.
  • The Brand Manager reports directly to the VP Brand Strategy, who oversees marketing operational consistency and aligns all Brand Manager needs based on company goals and priorities.
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This listing is sourced directly from Sonicautomotive's careers page and normalized into a canonical job model.