Eminence Home Care
Director of Business Development
Newark, New Jersey, United States · Director · Full-time
Sponsorship not specified$40k-$50kDetected 7 days ago
SalesforceCRMSalesBusiness DevelopmentOutbound SalesLeadershipCommunicationMentoring
About the role
- Ensure local teams are highly responsive, empathetic, and skilled at converting initial family inquiries into scheduled in-home assessments.
- Operational Integration: Work alongside operations to ensure a seamless "hand-off" from the sales/assessment phase to the ongoing service coordination team, guaranteeing an excellent onboarding experience for new clients and their families.
Responsibilities
- Strategic Regional Growth: Develop and execute regional market penetration plans tailored to non-skilled home care, targeting private-pay families, long-term care insurance (LTCI) providers, and state/Medicaid waiver referral sources across NJ, PA, MD, CT, and NH.
- Referral Source Diversification: Build and maintain active relationships with key non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, elder law attorneys, hospital discharge planners, and area agencies on aging (AAAs).
- Sales-to-Recruitment Alignment: Collaborate closely with regional branch directors and recruiting teams to align sales efforts with local caregiver capacity.
- Data-Driven Conversion Metrics: Monitor and optimize key performance indicators (KPIs) including outbound sales call volume, scheduled assessments, inquiry-to-start conversion rates, and average hours per client.
- Full-Time, Executive/Salaried Position Summary Eminence Home Care is seeking a dynamic, strategic, and growth-oriented Director of Business Development (DBD) to lead, scale, and inspire our regional sales and inquiry-to-admission pipelines.
- Managing a multi-site footprint across New Jersey, Pennsylvania, Maryland, Connecticut, and New Hampshire, the DBD will own our non-skilled home care (personal care, companionship, and daily living assistance) growth strategy.
- This leader will oversee local sales teams, build relationships with high-volume referral sources, and optimize our private-pay and program-funded inquiry conversion processes.
- Develop and execute regional market penetration plans tailored to non-skilled home care, targeting private-pay families, long-term care insurance (LTCI) providers, and state/Medicaid waiver referral sources across NJ, PA, MD, CT, and NH.
- Build and maintain active relationships with key non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, elder law attorneys, hospital discharge planners, and area agencies on aging (AAAs).
- Collaborate closely with regional branch directors and recruiting teams to align sales efforts with local caregiver capacity.
Requirements
- Minimum of 5-7 years of progressive sales leadership in non-skilled home care, private duty personal care, or senior living (ALF/ILF).
- Proven track record of managing multi-site, multi-state sales teams (prior experience covering the Northeast/Mid-Atlantic region is highly desirable).
Skills
- Exceptional empathy and communication skills, with a proven ability to teach sales teams how to consult sensitively with families in crisis.
- Demonstrated ability to recruit, train, motivate, and hold accountable a remote, multi-state sales force.
- Proficiency with CRM platforms (e.g., PlayMaker, Salesforce) and home care scheduling/operating systems.
Compensation
- $40k-$50k
Benefits
- Competitive base salary with a highly lucrative, performance-driven executive bonus structure.
- Comprehensive benefits package (Medical, Dental, Vision, HSA, and 401(k) with company match).
- Paid Time Off (PTO) and paid holidays.
- Travel/mileage reimbursement or auto allowance.
- Qualifications & Experience Education: Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field.
Company info
- Eminence Home Care Location: Regional / Northeast (NJ, PA, MD, CT, NH) - Travel Required Reports To: Vice President of Operations Position Type: Full-Time, Executive/Salaried Position Summary Eminence Home Care is seeking a dynamic, strategic, and growth-oriented Director of Business Development (DBD) to lead, scale, and inspire our regional sales and inquiry-to-admission pipelines.
- The ideal candidate has deep experience in the private-duty or Medicaid personal care space and understands how to align sales drive with caregiver recruiting capacity.
- Multi-Site Sales & Inquiry Management: Provide direct leadership and coaching to local Marketers, Community Liaisons, and Intake Coordinators.
- Ensure we are actively selling hours in territories where we have the caregiver supply to safely staff them.
Equal opportunity
- Equal Opportunity Employer.
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This listing is sourced directly from Eminence Home Care's careers page and normalized into a canonical job model.