Realtor.com Careers

Sr. Lifecycle Marketing Manager (CRM)

Austin, Texas, United States · Senior

Sponsorship not specifiedDetected 12 days ago

Product StrategyCRMIntercomLeadershipCommunicationPublic Speaking

About the role

1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
This is a hands-on, strategic role at the intersection of product and marketing.
How We Work: We balance creativity and innovation on a foundation of in-person collaboration.

Own the lifecycle messaging strategy for Realtor.com+, designing and building automated "always-on" email and in-app message series triggered by user behavior to drive activation and ongoing engagement.
Manage and optimize the activation funnel, creating and iterating on engagement series that move users from sign-up to power-user across the core product actions.
Drive cross-functional integration by partnering directly with Product and Engineering to align lifecycle messages with automated system alerts, ensuring a single, cohesive brand voice.
Collaborate with product teams during pre-launch phases to architect user communication strategies for new features and enhancements.
Partner with the Realtor.com consumer CRM team to ensure communications to consumers within the Realtor.com+ environment are treated distinctly from other consumer categories, delivering a tailored and coherent user experience.
Develop a deep understanding of the user data that powers Realtor.com+ journeys.
Establish and track key lifecycle KPIs, including activation rates, engagement depth, retention metrics, and user lifetime value, reporting results and insights to marketing leadership and cross-functional partners.
Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates. Create presentation decks that document and summarize key test results.

8+ years of relevant experience in CRM or lifecycle marketing, with a track record of owning end-to-end campaign programs.
Hands-on experience in CRM or lifecycle marketing within a SaaS product environment, with a strong understanding of how to drive user activation, feature adoption, and retention.
Experience with email and in-app messaging channels, including behavioral triggers, segmentation, and personalization strategies - familiarity with tools like Intercom, Braze, or Cordial is a plus.
Strong analytical skills - able to interpret engagement data, form hypotheses, run structured tests, and turn results into actionable improvements.
Proven ability to work cross-functionally with Product, Engineering, and Brand teams, translating product strategy into user communication plans and managing competing priorities effectively.
Excellent written communication skills, with a sharp eye for crafting messaging that is clear, on-brand, and compelling across email and in-product surfaces.
Comfortable operating in a fast-paced, dynamic environment with a bias toward action and iterative improvement.
Bachelor's degree (or equivalent experience) in Marketing, Communications, Business, or a related field.

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
Flexible Time Off
8 hours of paid Volunteer Time off
Tuition Reimbursement program for degreed and non-degreed programs
Student Debt Retirement Savings Match program
Realtor.com® is committed to investing in the health and wellbeing of our employees and their families.
Our benefits programs include, but are not limited to:

For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

This listing is sourced directly from Realtor.com Careers's careers page and normalized into a canonical job model.