Phigenics
Digital Marketing Manager
Fayetteville, Arkansas
Sponsorship not specifiedDetected 21 days ago
HubSpotCRMAR/VRCommunicationCollaboration
About the role
- The Digital Marketing Manager executes and optimizes key demand channels, serving as the bridge between hands ‑ on campaign execution and strategic demand leadership.
- This role owns performance optimization within assigned channels and drives pipeline outcomes.
Responsibilities
- Own execution and optimization of assigned demand channels (email, webinars, website conversion, digital campaigns)
- Analyze channel performance and implement testing and optimization plans
- Partner with Sales and Marketing to improve lead quality and conversion rates
- Support campaign planning and execution for integrated demand initiatives
- Maintain accurate data, reporting, and performance insights for assigned programs
- Proven ability to optimize campaigns and improve conversion metrics
- Experience using AI tools in the workplace to improve content quality, streamline workflows, and optimize execution efficiency across marketing operations and communications
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 3-6 years of experience in B2B demand generation, digital marketing, or growth roles
- Proficiency with marketing automation and CRM tools (HubSpot required)
Nice to have
- Experience with webinars, events, and multi ‑ channel campaigns
- Experience working in longer or more complex sales cycles
- Channel ownership and optimization
- Campaign analysis and testing
- Cross ‑ functional collaboration
- Continuous improvement mindset
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
- Duties, responsibilities, and activities may change at any time with or without notice.
Visa & Work Authorization
- iscriminate based on actual or perceived race, creed, color, religion, alien status, age, or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orienta
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