Insider
Audience Development Manager, BI Live
New York, New York, United States
Sponsorship not specified$90k-$100kDetected 5 days ago
Data AnalysisProject ManagementGoogle AnalyticsCRMResearchCommunication
About the role
- Conduct audience research and data analysis to refine targeting, segmentation, and engagement strategies.
- Provide post-event reports with audience insights, engagement metrics, and marketing ROI analysis.
Responsibilities
- Business Insider is hiring an Audience Development Manager to join our Business Insider Live team to manage audience recruitment, development and curation across the BI Live Portfolio
- Manage event marketing plans including but not limited to ticketing strategies, and audience experience
- Partner with internal teams (editorial, sponsorship, sales, creative) to align audience and marketing initiatives with business goals and audience development strategies
- Develop marketing materials, creative briefs, and content to support audience acquisition and engagement initiatives.
Nice to have
- 5+ years of experience in marketing, audience development, or related fields, with a strong focus on live events, digital media, or branded experiences.
- Strong analytical skills with experience using marketing performance tools (Google Analytics, Facebook Business Manager, CRM systems, etc.).
- Experience in audience segmentation, data-driven decision-making, and audience growth strategies.
- Experience with community engagement and management a plus
- Background in event marketing, ticketing strategies, and enhancing audience experiences for live and virtual events.
- Excellent project management and communication skills, with a proven ability to work cross-functionally.
- A creative and strategic mindset, with the ability to craft compelling brand narratives and marketing messages.
Compensation
- $90,000 - $100,000 (dependent on skills, experience, and competencies)
Benefits
- Additional bonus
- Flexible PTO, 10 company holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Company info
- we are all one team, we are effective, and we get better every day.
- Our mission is to inspire action through thought-provoking stories.
Visa & Work Authorization
- Partner with internal teams (editorial, sponsorship, sales, creative) to align audience and marketing initiatives with business goals and audience development strategies
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This listing is sourced directly from Insider's careers page and normalized into a canonical job model.