Rothy's

Rothy's

Influencer Marketing Manager

San Francisco, CA

Sponsorship not specified$120k-$146kDetected 4 days ago
Content MarketingBrand StrategyInfluencer MarketingCommunication

About the role

  • Secure content usage rights and negotiate UGC deliverables for inclusion in paid ads, whitelisting
  • Concept and brief content: translate campaign priorities into video concepts and clear creator/creative briefs, owning the process from idea through delivery

Responsibilities

  • Grow and protect our talent roster: maintain and expand Rothy's roster of loyal talent, writers, and creators, deepening the relationships that turn one-off partners into long-term brand advocates
  • Own a full-funnel channel mix: cover a breadth of platforms including TikTok, Instagram, Substack, YouTube and more, sourcing the content and creators driving the conversations that matter on each
  • Build social-first strategies for every launch: develop social-first plans that support Rothy's campaigns and product priorities, sourcing content that feeds both the organic and paid media pipeline
  • Manage agency and creator partners: direct agency partners to source content and guarantee timely, on-brand deliveries across a busy calendar of launches and moments
  • Track budget: manage program spend across creators and agency partners, tracking pacing and cost efficiency to deliver reach and conversion within budget
  • Build direct relationships: cultivate direct relationships with agencies and creator partners, negotiating deliverables, usage, timelines, and terms that work for everyone.
  • Manage top creator platforms: manage product seeding and creator conversations within and beyond platforms including ShopMy and LTK, driving a steady stream of organic and paid content
  • Turn performance into strategy: track and report out on program results across platforms, understand what drives reach, engagement, and conversion, and use those insights to sharpen creator selection and content strategy
  • Partner cross-functionally: work hand in hand with Media, Brand, Social, Creative, and Product teams so influencer content shows up cohesively across every touchpoint and directly fuels organic and paid pipeline

Requirements

  • you have a real point of view on creators, culture, and how modern brands earn attention online
  • Hands-on experience with influencer tools and platforms (e.g., ShopMy, LTK, TikTok Creator Marketplace) and with sourcing content for organic and paid use
  • You have great taste, a clear point of view on what makes people stop scrolling, and the operational muscle and cross-functional influence to make it all ship on time.
  • Someone with great taste: you have a real point of view on creators, culture, and how modern brands earn attention online

Nice to have

  • Experience scaling an influencer program recognized or awarded within the industry
  • A personal network of creators, managers, and agencies you can tap from day one
  • Experience feeding influencer content into paid media and working closely with performance teams
  • Passion for sustainability and Rothy's mission
  • 4-6 years of influencer, social, or creator marketing experience, ideally at a fashion, beauty, or lifestyle brand with a strong social presence

Compensation

  • $120,000-$145,860/annually
  • Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

Benefits

  • Generous paid time off
  • Comprehensive health plans for you and your family
  • Supplemental mental health benefits
  • Monthly wellness reimbursement
  • This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

Company info

  • A mighty force of communications and public relations specialists, our PR & Amplification team spreads the word of Rothy's far and wide.
  • As part of the Marketing organization, these team members work closely with others like Creative, Brand Strategy and Sustainability to amplify the brand through selective partnerships, activations and much-talked-about events.
  • track emerging platforms, formats, and creators before they break, keeping Rothy's early to the trends that shape the conversation
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This listing is sourced directly from Rothy's's careers page and normalized into a canonical job model.