Greyus
Associate Planning Director (Health)
New York · Director
Sponsorship not specifiedDetected 5 days ago
UnityResearchCommunicationPublic Speaking
About the role
- We believe that planning is the key to delivering Famously Effective work for our clients.
- Planning for us is the catalyst that will ignite a brand's trajectory.
- This is based on the relentless quest to understand what matters in people's lives as well as an unwavering passion to uncover deep insights within the business/brand that can increase relevancy and engagement.
Responsibilities
- Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency's work
- Leads the strategic component of new business pitches
- Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces
- Develop an immersive understanding of your brand's market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.
- Own and command client relationships at the most senior levels.
- Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans
- Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
- Lead brand and creative strategy development including positioning, targeting, and creative brief that will inspire great creative
- Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
Requirements
- You work as a consultant with clients to provide them with clear, strategic advice
Benefits
- Manage and mentor the team to foster engagement through learning and development, leading to career growth at all levels
This listing is sourced directly from Greyus's careers page and normalized into a canonical job model.