Authentic8

Authentic8

Senior Growth Marketing Manager

Toronto, Ontario · Senior

Sponsorship not specified$155k-$165kDetected 71 days ago
A/B TestingCybersecurityProduct ManagementGoogle AdsEmail MarketingContent MarketingSalesforceMarketoGoogle AnalyticsGrowth MarketingPerformance MarketingLead GenerationCustomer SuccessCommunication

About the role

  • Authentic8 Silo places any type of digital analyst in region-specific, multi-application workspaces, securely and anonymously, anywhere across the globe.
  • Silo transforms how more than 750 of the world's most sophisticated organizations, from domestic and foreign government agencies to commercial entities across all sectors conduct their digital investigations.

Responsibilities

  • Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
  • Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
  • Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
  • Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
  • Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.

Requirements

  • 5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry.
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Experience marketing to technical audiences like CTI, SOC, and OSINT professionals.
  • Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform).
  • A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment.
  • You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.

Skills

  • At some point in any digital investigation, an analyst needs to step beyond the perimeter and engage threats at the source.
  • All delivered in a cloud-native, multi-tenant platform.

Compensation

  • $155,000 - $165,000 (CAD) Plus Bonus & Equity
  • Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training.
  • Authentic8 Core Values & Principles: Integrity: We apply our best efforts.
  • We are honest with and accountable to others.
  • Mission-Focused: We clearly define and communicate our goals and do not stray in the pursuit of our objective.
  • Respect: We value and respect the ideas and experience our diverse backgrounds bring us.

Benefits

  • Authentic8 offers flexible time off, competitive benefits, a discretionary bonus and stock options.

Company info

  • Integrity: We apply our best efforts.
  • We are honest with and accountable to others.
  • By operating with common information and understanding we ensure that we are aligned.
  • Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
  • Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
  • What We're Looking For:
  • We are responsible for our actions, our reputation and our business.

Visa & Work Authorization

  • y of Authentic8 to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orient
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This listing is sourced directly from Authentic8's careers page and normalized into a canonical job model.