Cointracker

Cointracker

Growth Marketing Lead

United States · Contract

Sponsorship not specified$160k-$188kDetected 4 days ago
LLMsSEOGrowth MarketingPerformance Marketing5G/LTECollaborationCritical Thinking

About the role

  • Today, we're going further with Nino https://www.usenino.com, our AI-powered financial planning product that puts expert-level guidance within reach of everyone, not just the wealthy.
  • Learn more https://www.notion.so/cointracker/CoinTracker-is-Hiring-7308c712493940a3b6e62257d283dad8 about our mission, culture, and hiring process.
  • 💲 $250B+ in cryptocurrency is tracked on CoinTracker (over 5% of the entire crypto market)

Responsibilities

  • Own paid acquisition end-to-end. Strategy, targeting, budget, creative briefs, measurement. Roadway and a contractor handle platform execution. You set the direction and own the number.
  • Design and ship AI-native systems that compound.
  • The workflows you build run with light oversight and get sharper with each cycle, whether the bet is creative production, lifecycle automation, attribution, or something else.
  • Oversee SEO and content. Partner with our SEO agency and in-house team to turn organic into a compounding acquisition channel that wins on both web search and AI search.
  • Partner closely with lifecycle. Dormant reactivation, retargeting, and year-round engagement work across channels because you're orchestrating the system, not running every step.
  • Define and own the attribution model. Set the framework. Defend it. Update it when the business shifts.
  • Own the outcome, full-funnel. You decide what matters, scope it, and ship it. The team is here to unblock and accelerate, not to gate the work.
  • High Agency: You identify what matters, take it on, and own outcomes.
  • Exceptional Collaboration: Build high-trust partnerships that make team members want you on hard projects.
  • Own paid acquisition end-to-end.

Requirements

  • Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company.
  • You know when last-click is lying to you.

Nice to have

  • We work with regulated tax software in a category that's mainstreaming fast.
  • You don't need to live on Crypto Twitter.
  • You do need to be curious about the space.
  • Experience at an AI-native consumer or PLG company (Mercury, Linear, Vercel, Anthropic, Ramp, Lovable, Notion, Cursor, Replit, or similar).
  • You've built and shipped agents or multi-step automation that internal teams adopted and trust.
  • Solo or founder experience where you owned the entire growth function.

Skills

  • 🌴 Awesome benefits https://www.notion.so/cointracker/Benefits-b5db95c6d3224ab1ae3a384048cbaee3
  • The attribution framework is owned end-to-end. Spend, channels, and incrementality tie back to business outcomes the company trusts.
  • 🛠️ Building foundational tools in the cryptocurrency space

Compensation

  • The starting salary for this position is between $160,000 - $188,300 USD.

Company info

  • Genuine conviction about our mission, the opportunity we're going after, or the technical problems we're solving.
  • We're a fully distributed team. Learn more https://www.notion.so/cointracker/CoinTracker-is-Hiring-7308c712493940a3b6e62257d283dad8 about our mission, culture, and hiring process.
  • Opportunity Alignment: Genuine conviction about our mission, the opportunity we're going after, or the technical problems we're solving.
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This listing is sourced directly from Cointracker's careers page and normalized into a canonical job model.