Faraday & Future Inc.
Head of User Acquisition, Robotics
El Segundo, California, United States · Senior
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$9,062 more — $234,062 — moves this role to Level IV and 4 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $234,062 would place this position at wage Level IV. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Los Angeles-Long Beach-Anaheim, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- The role will architect a measurable, AI-augmented acquisition engine spanning performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs.
Responsibilities
- Own paid media across search, social, video, programmatic, and connected TV
- build and optimize a measurement stack covering attribution, MMM, and incrementality.
- Lead organic discovery strategy across Google, YouTube, Apple App Store, Google Play, and key Greater China platforms (e.g., Baidu, Xiaohongshu, Douyin search).
- Build a partnership and affiliate program that brings Robotics into adjacent ecosystems (developer, creator, smart home, B2B integrators).
- Partner with the Head of User Operation to convert prospect data into active opportunities through email, SMS, push, and in-product messaging.
- Own paid media across search, social, video, programmatic, and connected TV; build and optimize a measurement stack covering attribution, MMM, and incrementality.
- Define and instrument the hand-off SLAs and lead quality definitions between Acquisition and each downstream sales channel.
- Build and lead a high-performing acquisition team across performance, SEO/ASO, partnerships, and analytics.
- Track record building and developing growth teams of 10+ specialists.
Requirements
- 15+ years in user acquisition / growth marketing, with at least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
- Bachelor's degree in marketing, business, engineering, or a quantitative discipline.
- Performance Track Record:
Nice to have
- Experience launching a high-consideration, high-ASP hardware or robotics product into market.
- Working knowledge of Greater China acquisition platforms and creator ecosystems.
- Experience integrating AI tools (creative generation, predictive bidding, audience modeling) into a production growth stack.
- Background combining B2C and B2B / prosumer acquisition motions.
- Casual dress code + relaxed work environment
- Culturally diverse, progressive atmosphere
Skills
- FF is committed to redefining mobility through AI innovation.
Compensation
- ($225,000-$260,000 DOE), plus benefits and incentive plans
- Define the Robotics user acquisition strategy and budget, aligning channel mix, CAC targets, and volume forecasts with the UES annual plan.
Benefits
- Perks + Benefits
- Healthcare + dental + vision benefits (Free for you/discounted for family)
Company info
- Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence-enabled technologies.
- Founded in 2014, the Company's mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences.
- The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration.
- The Company aims to leverage the latest technologies and world's best talent to realize exciting new possibilities across all of these lines.
- Faraday Future's automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings.
- FF's Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF's broader AI mobility ecosystem.
- Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.
- The Head of User Acquisition, Robotics owns top-of-funnel growth across paid, organic, and partnership channels for FF's Robotics business.
- Reporting to the UES Leader, this role is accountable for delivering qualified user volume, traffic, and leads at target CAC into every downstream sales channel - FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community.
Equal opportunity
- equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
This listing is sourced directly from Faraday & Future Inc.'s careers page and normalized into a canonical job model.