Faraday & Future Inc.

Faraday & Future Inc.

Head of User Acquisition, Robotics

El Segundo, California, United States · Senior

Sponsorship not specified$225k-$260kDetected 28 days ago
Data VisualizationSEOCRMGrowth MarketingPerformance MarketingRoboticsLeadership

About the role

  • The role will architect a measurable, AI-augmented acquisition engine spanning performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs.

Responsibilities

  • Own paid media across search, social, video, programmatic, and connected TV
  • build and optimize a measurement stack covering attribution, MMM, and incrementality.
  • Lead organic discovery strategy across Google, YouTube, Apple App Store, Google Play, and key Greater China platforms (e.g., Baidu, Xiaohongshu, Douyin search).
  • Build a partnership and affiliate program that brings Robotics into adjacent ecosystems (developer, creator, smart home, B2B integrators).
  • Partner with the Head of User Operation to convert prospect data into active opportunities through email, SMS, push, and in-product messaging.
  • Own paid media across search, social, video, programmatic, and connected TV; build and optimize a measurement stack covering attribution, MMM, and incrementality.
  • Define and instrument the hand-off SLAs and lead quality definitions between Acquisition and each downstream sales channel.
  • Build and lead a high-performing acquisition team across performance, SEO/ASO, partnerships, and analytics.

Requirements

  • 15+ years in user acquisition / growth marketing, with at least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
  • Bachelor's degree in marketing, business, engineering, or a quantitative discipline.
  • Performance Track Record:

Nice to have

  • Experience launching a high-consideration, high-ASP hardware or robotics product into market.
  • Working knowledge of Greater China acquisition platforms and creator ecosystems.
  • Experience integrating AI tools (creative generation, predictive bidding, audience modeling) into a production growth stack.
  • Background combining B2C and B2B / prosumer acquisition motions.

Skills

  • Hands-on with major ad platforms (Google, Meta, TikTok, YouTube), MMP/attribution tools, and BI stacks (Looker, Tableau, or equivalent).

Compensation

  • ($225,000-$260,000 DOE), plus benefits and incentive plans
  • 401(k) options
  • Casual dress code + relaxed work environment
  • Culturally diverse, progressive atmosphere
  • Demonstrated ability to scale paid acquisition spend at or beyond USD $20M annually while improving CAC efficiency.
  • Define the Robotics user acquisition strategy and budget, aligning channel mix, CAC targets, and volume forecasts with the UES annual plan.

Benefits

  • Perks + Benefits
  • Healthcare + dental + vision benefits (Free for you/discounted for family)

Company info

  • Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence-enabled technologies.
  • Founded in 2014, the Company's mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences.
  • The Company aims to leverage the latest technologies and world's best talent to realize exciting new possibilities across all of these lines.
  • FF's Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF's broader AI mobility ecosystem.
  • FF is committed to redefining mobility through AI innovation.
  • Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.
  • The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration.
  • Faraday Future's automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings.
  • The Head of User Acquisition, Robotics owns top-of-funnel growth across paid, organic, and partnership channels for FF's Robotics business.
  • Reporting to the UES Leader, this role is accountable for delivering qualified user volume, traffic, and leads at target CAC into every downstream sales channel - FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community.

Equal opportunity

  • equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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